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Business and Corporate Communications

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2009

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Articles 1 - 30 of 128

Full-Text Articles in Business

J-Term Class Renovates Boone Home Gift Shop, Lindenwood University Dec 2009

J-Term Class Renovates Boone Home Gift Shop, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


Arun Gandhi Will Speak At Lindenwood On Sibley Day, Lindenwood University Dec 2009

Arun Gandhi Will Speak At Lindenwood On Sibley Day, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


Ada News - 12/14/2009, American Dental Association, Publishing Division Dec 2009

Ada News - 12/14/2009, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.


Differences In Computer Mediated Versus Face To Face Negotiation, Melissa Oates Dec 2009

Differences In Computer Mediated Versus Face To Face Negotiation, Melissa Oates

Psychology and Child Development

Ninety Cal Poly students participated in a study to test the hypothesis that e-negotiators would be more likely than face-to-face (FTF) negotiators to employ unethical or competitive negotiation styles in a subsequent negotiation after being lied to in a previous negotiation. Sixty-four Cal Poly students were randomly assigned to partake in a computer mediated or FTF negotiation over the sale of a car. After the initial negotiation was completed, buyers in each condition were led to believe they had been lied to about the accident history of the car. Participants then completed The Incidents in Negotiation Questionnaire by Robinson, Lewicki, …


Nipomo Toys For Tots Drive Public Relations Campaign: To Gain Media Coverage For Holiday Toy Donations And The Third Annual Toys For Tots Benefit Golf Tournament, Jessa Squellati Dec 2009

Nipomo Toys For Tots Drive Public Relations Campaign: To Gain Media Coverage For Holiday Toy Donations And The Third Annual Toys For Tots Benefit Golf Tournament, Jessa Squellati

Journalism

This research and documentation is an analysis and instructive guide for conducting a public relations campaign to promote the Nipomo Toys for Tots Drive. This campaign places emphasis on the importance of publicity to successfully gain toy donations and awareness for the Toys for Tots cause. With the recent downturn of the economy, the media will be instrumental in furthering the Toys for Tots mission and purpose to collect an estimated 3,000 toy donations for Nipomo children (newborns to 16 years of age). Although the 2008 Nipomo Toys for Tots Drive was successful without the presence of media coverage, the …


Mediating The Media: A Journalist-Centric Model In Managing The Media By Corporate Communication Practitioners, Augustine Pang Dec 2009

Mediating The Media: A Journalist-Centric Model In Managing The Media By Corporate Communication Practitioners, Augustine Pang

Research Collection Lee Kong Chian School Of Business

Purpose: The prevailing challenge faced by practitioners is to conduct effective media relations, especially with the proliferation of diverse media platforms both online and offline. For such a predominant and critical function, a systematic approach needs to be offered. This paper aims to address these issues. Design/methodology/approach: A new model is developed, drawing on insights from corporate communications and journalism literature. Findings: This model identifies two sets of influences that practitioners should seek to understand. The internal influences include journalist mindsets, journalist routines, and newsroom routines. The external influences include extra-media forces and media ideology. Research limitations/implications: At this juncture, …


2009 December, Office Of Communications & Marketing, Morehead State University. Dec 2009

2009 December, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for December of 2009.


Lindenwood Undergraduate Tuition And Fees Will Increase 2.2 Percent, Lindenwood University Nov 2009

Lindenwood Undergraduate Tuition And Fees Will Increase 2.2 Percent, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


Ada News - 11/16/2009, American Dental Association, Publishing Division Nov 2009

Ada News - 11/16/2009, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.


Lindenwood History Bowl Finals Sunday Will Be Rematch Of 2008 Final, Lindenwood University Nov 2009

Lindenwood History Bowl Finals Sunday Will Be Rematch Of 2008 Final, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


Veterans Should Check Out Post-9/11 Gi Bill, Lindenwood University Nov 2009

Veterans Should Check Out Post-9/11 Gi Bill, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


Beat Poets To Appear For Lindenwood Speaker Series, Lindenwood University Nov 2009

Beat Poets To Appear For Lindenwood Speaker Series, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


Open House November 21 For Those With Act Of 30 Or Higher, Lindenwood University Nov 2009

Open House November 21 For Those With Act Of 30 Or Higher, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


500-Plus Alums Returned For Homecoming And Reunion, Lindenwood University Nov 2009

500-Plus Alums Returned For Homecoming And Reunion, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


Lindenwood Theatre To Present ‘The 25th Annual Putnam County Spelling Bee’, Lindenwood University Nov 2009

Lindenwood Theatre To Present ‘The 25th Annual Putnam County Spelling Bee’, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


Ada News - 11/02/2009, American Dental Association, Publishing Division Nov 2009

Ada News - 11/02/2009, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.


2009 November, Office Of Communications & Marketing, Morehead State University. Nov 2009

2009 November, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for November of 2009.


The Big 5-0: Pretty Slick Turns Fifty, Geoffrey D. Reynolds Nov 2009

The Big 5-0: Pretty Slick Turns Fifty, Geoffrey D. Reynolds

Faculty Publications

The Big 5-0: Pretty Slick Turns Fifty is an article concerning the full restoration of a 1959 SlickCraft 16' Premiere (built in Holland, Michigan by the Slick Craft Boat Company) molded plywood boat by Geoffrey Reynolds for owner, Catherine Dinco, from 2008-2009.


The Sacred And The Secular: Blending Borders To Maximize Product Success, Karen R. Deross Nov 2009

The Sacred And The Secular: Blending Borders To Maximize Product Success, Karen R. Deross

Journalism

In a society where a person can choose anything he wants from a vast literary buffet, the products that appeal to varied audiences with differing values and interests stand out among the masses. The Purpose Driven Life by Rick Warren is a prominent example of a product that became explosively successful in two starkly differing markets: the secular and the religious.

This research paper explores the history and controversy surrounding the combination of these two markets and the implications they have for each. The triumph of The Purpose Driven Life, as well as other prominent Christian titles, is focused on …


Lindenwood Choirs, Orchestra, Jazz Band To Offer Fall Concerts, Lindenwood University Oct 2009

Lindenwood Choirs, Orchestra, Jazz Band To Offer Fall Concerts, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


Third Annual History Bowl To Air Nov. 9-15, Lindenwood University Oct 2009

Third Annual History Bowl To Air Nov. 9-15, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


Michael Roberts To Speak At October 21, Lindenwood University Oct 2009

Michael Roberts To Speak At October 21, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


Ada News - 10/19/2009, American Dental Association, Publishing Division Oct 2009

Ada News - 10/19/2009, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.


Daniel Boone Home Celebrates Holiday Season With Annual Candlelight Tour, Lindenwood University Oct 2009

Daniel Boone Home Celebrates Holiday Season With Annual Candlelight Tour, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


Lindenwood To Host First St. Louis Film Conference Presentations, Lindenwood University Oct 2009

Lindenwood To Host First St. Louis Film Conference Presentations, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


Theatre Department To Present ‘The Hobbit’, Lindenwood University Oct 2009

Theatre Department To Present ‘The Hobbit’, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


Lindenwood To Host Events For Domestic Violence Week Oct. 12-16, Lindenwood University Oct 2009

Lindenwood To Host Events For Domestic Violence Week Oct. 12-16, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


Ada News - 10/05/2009, American Dental Association, Publishing Division Oct 2009

Ada News - 10/05/2009, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.


Lindenwood Theatre Department Announces ’09 Season, Lindenwood University Oct 2009

Lindenwood Theatre Department Announces ’09 Season, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


Manager’S Tool-Box: Tips To Manage Effectively Through Tough Times, Raman Attri Oct 2009

Manager’S Tool-Box: Tips To Manage Effectively Through Tough Times, Raman Attri

Raman K. Attri

Yes, these are tough times. The darkest downturn in the history - jobs are scarce, morale is low. Yet, there are a few strategies that can help you as a manager to make the most of the downturn and emerge stronger.