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Business and Corporate Communications

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2018

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Full-Text Articles in Business

Analyzing Media Coverage Of Agricultural Health And Safety Issues, Lisa K. Lundy, Tiffany M. Rogers-Randolph, Angela B. Lindsey, Clay Hurdle, Heather Ryan, Ricky W. Telg, Tracy Irani Dec 2018

Analyzing Media Coverage Of Agricultural Health And Safety Issues, Lisa K. Lundy, Tiffany M. Rogers-Randolph, Angela B. Lindsey, Clay Hurdle, Heather Ryan, Ricky W. Telg, Tracy Irani

Journal of Applied Communications

Farming, by the very nature of the occupation, is riddled with uncertainty. The risks associated with the agriculture industry are just as diverse as the industry itself. For all risks, one challenge is the development and dissemination of safety communication materials tailored for diverse audiences. Valkenburg, Semetko, and Vreese (1999) examined common frames used in news media. Their analysis pointed to four commonly used news frames: conflict, human interest, responsibility and economic consequences. The purpose of this study was to describe the agricultural and health safety issues discussed in Florida news media during the year 2016, discussing the prominence of …


Integrating Machine Learning In Law: A Precis Of Best Practices For Initial Law Firm Adoption, J. Mark Phillips Dec 2018

Integrating Machine Learning In Law: A Precis Of Best Practices For Initial Law Firm Adoption, J. Mark Phillips

The Journal of Business, Entrepreneurship & the Law

Much of the mystery surrounding machine learning lays not just in how it functions, but in how it is applied. This is especially true in the field of law, where the implementation of artificial intelligence has lagged other fields. This précis distills best practices of machine learning implementation and applies them succinctly to the unique environment of law. Guiding principles and considerations are provided for the technology team, the nature of law firm data, and the commitment level of the adopting law firm.


Central Bank Public Communication Campaign And Monetary Policy, Williams D. Kareem Sep 2018

Central Bank Public Communication Campaign And Monetary Policy, Williams D. Kareem

Bullion

This paper examines the relevance of public communication campaign in a central bank's quest to adequately convey monetary policy decisions to its stakeholders. The meaning, design and evaluation of public communication campaign are discussed to highlight campaign usefulness in monetary policy communication. Its limitations are also noted with regards to the discussion of technical or complex issues in monetary policy.


Yelp’S Review Filtering Algorithm, Yao Yao, Ivelin Angelov, Jack Rasmus-Vorrath, Mooyoung Lee, Daniel W. Engels Aug 2018

Yelp’S Review Filtering Algorithm, Yao Yao, Ivelin Angelov, Jack Rasmus-Vorrath, Mooyoung Lee, Daniel W. Engels

SMU Data Science Review

In this paper, we present an analysis of features influencing Yelp's proprietary review filtering algorithm. Classifying or misclassifying reviews as recommended or non-recommended affects average ratings, consumer decisions, and ultimately, business revenue. Our analysis involves systematically sampling and scraping Yelp restaurant reviews. Features are extracted from review metadata and engineered from metrics and scores generated using text classifiers and sentiment analysis. The coefficients of a multivariate logistic regression model were interpreted as quantifications of the relative importance of features in classifying reviews as recommended or non-recommended. The model classified review recommendations with an accuracy of 78%. We found that reviews …


Synopsis: Predictive Power? Textual Analysis In Mergers And Acquisitions, Philip Morgan Aug 2018

Synopsis: Predictive Power? Textual Analysis In Mergers And Acquisitions, Philip Morgan

Marriott Student Review

No abstract provided.


Synopsis: A Bit About Blockchain, Jonathan Chichoni Aug 2018

Synopsis: A Bit About Blockchain, Jonathan Chichoni

Marriott Student Review

No abstract provided.


Synopsis: A Digital Global Supply Chain, Jonathan Chichoni Aug 2018

Synopsis: A Digital Global Supply Chain, Jonathan Chichoni

Marriott Student Review

No abstract provided.


Book Review: Zero To One, By Peter Thiel, Ammon Kou Aug 2018

Book Review: Zero To One, By Peter Thiel, Ammon Kou

Marriott Student Review

This is a book review of Zero to One by Peter Thiel.


Book Review: Essentialism Aug 2018

Book Review: Essentialism

Marriott Student Review

No abstract provided.


Book Review: Resonance By Nancy Duarte, Marianna Richardson Aug 2018

Book Review: Resonance By Nancy Duarte, Marianna Richardson

Marriott Student Review

No abstract provided.


The Benefits And Risks Of Multi-Level Marketing, Jacob Thorpe Aug 2018

The Benefits And Risks Of Multi-Level Marketing, Jacob Thorpe

Marriott Student Review

No abstract provided.


Predictive Power? Textual Analysis In Mergers & Acquisitions, Philip E. Morgan Aug 2018

Predictive Power? Textual Analysis In Mergers & Acquisitions, Philip E. Morgan

Marriott Student Review

Modern corporations utilize mergers and acquisitions as strategies to develop shareholder value today more than ever before, yet the need for understanding firms’ rationale and strategy is critical in predicting post-merger stock performance for all investors. I apply the interpretive power of textual analysis and regression to a corpus of SEC mergers and acquisitions public company filings between 1994-2017. Not only do I challenge the statistically significant correlation between word content and post-transaction abnormal stock returns, but I also characterize the effects of time segments, transaction size, and industry variation across time. As a final application, I consider sentiment analysis …


Executive Spotlight: Adam Chase, Kylan Rutherford Aug 2018

Executive Spotlight: Adam Chase, Kylan Rutherford

Marriott Student Review

Adam Chase, CEO of Chase Marketing, has branded his company "the accountability agency." He works to establish north star goals with clients, then works with his team to follow through with them until their achieved. He focuses all he does on people and developing their personal brands. Family and God are his north stars.


The Digital Global Supply Chain: The Growing Case For Blockchain Technology Expansion Within Global Supply Chain, Jonathan Chichoni, Scott Webb Aug 2018

The Digital Global Supply Chain: The Growing Case For Blockchain Technology Expansion Within Global Supply Chain, Jonathan Chichoni, Scott Webb

Marriott Student Review

In a competitive global market place, technology adoption and application in supply chain is becoming increasingly important as companies seek to acquire competitive advantages. Since blockchain’s advent to the global stage of modern disruptive technologies, several questions remain unanswered pertaining to the benefits that blockchain adoption poses to global supply chains. I apply a typology analysis to a corpus of company filings, press releases and industry studies to better understand the reasons for which global supply chains industry wide are adopting blockchain technology and the specific benefits which they seek to exploit through the use of blockchain. I characterize the …


Leadership Development: A Study Of Elon Musk, Ryan H. Yauney Aug 2018

Leadership Development: A Study Of Elon Musk, Ryan H. Yauney

Marriott Student Review

As one of the most prolific businessmen of our time, Elon Musk is the epitome of a successful leader. Not only has Elon Musk succeeded in the entrepreneurial realm with his many profitable startups, but he has been able to guide these companies along their paths of massive growth and into the national spotlight. This article discovers which key attributes of Musk help him thrive, and how developing a company’s office culture can produce similar attributes in their own management.


Buzzwords Aug 2018

Buzzwords

Marriott Student Review

No abstract provided.


Marriott Student Review Volume 2 Issue 2: A Bright Future, Marianna Richardson Aug 2018

Marriott Student Review Volume 2 Issue 2: A Bright Future, Marianna Richardson

Marriott Student Review

In business, opportunities are often determined by passion, drive, and persuasion in delivering a brilliant vision for future opportunities. In this issue of Marriott Student Review, we explore the bright future of the business world. Each article focuses on some aspect of business and the exciting possibilities that lay ahead.


What’S Broken? Not The Mold, Susan Vroman Jul 2018

What’S Broken? Not The Mold, Susan Vroman

The Journal of Values-Based Leadership

Changing workforce demographics indicate that flexible work arrangements (FWA) are appreciated and valued by employees, yet employers still resist their support. While not explicit in their rationale, managerial mindsets may hold that deviations from historical ideal worker frameworks detract from performance potential. As this continues, mothers are especially stigmatized for using FWA as it differs from traditional, male hegemonic behaviors. Overlaying the case of a rising executive with a study of historical management theory, it may take until Generation Y is fully entrenched in leadership for a différance to break the mold in FWA acceptance.


Ethereum And The Sec: Why Most Distributed Autonomous Organizations Are Subject To The Registration Requirements Of The Securities Act Of 1933 And A Proposal For New Regulation, Tiffany L. Minks May 2018

Ethereum And The Sec: Why Most Distributed Autonomous Organizations Are Subject To The Registration Requirements Of The Securities Act Of 1933 And A Proposal For New Regulation, Tiffany L. Minks

Texas A&M Law Review

In a world full of new technology, the risk of fraud is constantly increasing. In the securities industry, this risk existed long before the use of technology. Congress enacted the Securities Act of 1933 to combat the risk of fraud and misrepresentation in the sale of securities. By requiring full disclosure, investors have the opportunity to make informed decisions prior to investing. However, Distributed Autonomous Organizations (“DAOs”), through the use of blockchains and smart-contracts, engage in the sale of securities without fully disclosing the risks or complying with the registration requirements of the Securities Act of 1933. Compliance with the …


China's Anti-Corruption Crackdown And The Foreign Corrupt Practices Act, Daniel C.K. Chow May 2018

China's Anti-Corruption Crackdown And The Foreign Corrupt Practices Act, Daniel C.K. Chow

Texas A&M Law Review

China’s highly publicized crackdown on corruption may affect the type and number of cases in China that arise under the Foreign Corrupt Practices Act (“FCPA”), but it should not be assumed that the crackdown will necessarily lead to fewer FCPA prosecutions. Although there is some overlap of the goals of China’s corruption crackdown and the goals of the FCPA, China’s crackdown also serves important goals of the ruling Communist Party. The main goal of the current crackdown is to reinforce the Party’s power by targeting enemies and rivals of the current leadership. The crackdown is not aimed at prohibiting bribes …


Mind The Gap(S): Solutions For Defining Tipper-Tippee Liability And The Personal Benefit Test Post-Salman V. United States, Matthew Williams Apr 2018

Mind The Gap(S): Solutions For Defining Tipper-Tippee Liability And The Personal Benefit Test Post-Salman V. United States, Matthew Williams

Fordham Journal of Corporate & Financial Law

The Supreme Court’s decision in Salman v. United States reaffirmed (and indeed, clarified) the central holding of Dirks v. SEC that no additional pecuniary or reputational gain is needed when an insider gives information to a “trading relative or friend.” While this was considered a win for prosecutors, the Court chose to abstain from considering more complex questions regarding tipper-tippee liability. Namely, the Court provided no guidance on what constitutes a “friend” or “trading relative” nor how a tippee “should know” whether information was improperly disclosed. Without any clear standards, prosecutors and courts have wide discretion to determine whether these …


Book Review: How Will You Measure Your Life? By Clayton M. Christensen, James Allworth, And Karen Dillon, Tanner Hafen Apr 2018

Book Review: How Will You Measure Your Life? By Clayton M. Christensen, James Allworth, And Karen Dillon, Tanner Hafen

Marriott Student Review

No abstract provided.


Book Review - Drive: The Truth About What Motivates Us, Wyatt Pagano Apr 2018

Book Review - Drive: The Truth About What Motivates Us, Wyatt Pagano

Marriott Student Review

This is a book review of Drive: The Truth About What Motivates Us by Daniel Pink.


Book Review: Made To Stick, By Chip And Dan Heath, Danielle Adams Apr 2018

Book Review: Made To Stick, By Chip And Dan Heath, Danielle Adams

Marriott Student Review

This is a book review of Made to Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath.


Getting To Yes: Negotiating Agreements Without Giving In, Spencer Evans Apr 2018

Getting To Yes: Negotiating Agreements Without Giving In, Spencer Evans

Marriott Student Review

Getting to Yes is full of tips, tricks, and techniques that will help you “get to yes” in all your negotiations. Getting to Yes takes superficial haggling to a new level, focused on creating value for both parties in the negotiation.


When The Far East Becomes The Near East, Kylan Rutherford Apr 2018

When The Far East Becomes The Near East, Kylan Rutherford

Marriott Student Review

America is in a critical stage of change in its international roles. The world has shifted away from the dated Cold-War binaries and surface-level, orientalist understandings of the East. The rising generation in America has the potential to connect with the international world in unprecedented ways, but for that to happen we have some homework to do.


Money In Whose Pockets? A Brief Insight On Current Minimum Wage Discussions, Ayric Westfall Apr 2018

Money In Whose Pockets? A Brief Insight On Current Minimum Wage Discussions, Ayric Westfall

Marriott Student Review

Minimum wage policies have existed in the United States for over 80 years. But with an everchanging society, how can we as every day citizens and business leaders be better informed about minimum wage? Using research from various sources and professionals, we will examine arguments for and against minimum wage, inequalities in wages today, and regional variations of minimum wages. The relationship between business and workers is symbiotic; workers need businesses to survive and businesses need workers to make a profit. Understanding our role in this conversation is key to developing solutions for everyone.


More Than Just A Resume, Bett Andersen Apr 2018

More Than Just A Resume, Bett Andersen

Marriott Student Review

No abstract provided.


Nonprofits: Big Problems, Small Budgets, Anna Gazdik Apr 2018

Nonprofits: Big Problems, Small Budgets, Anna Gazdik

Marriott Student Review

Nonprofit Organizations are given big problems to solve and almost no resources to solve them. This paper examines how nonprofit organizations are evaluated, and how we can improve such evaluation to increase results.


Dynamic Values: Confronting And Capitalizing On Religious And Lgbtq Diversity, Wyatt Pagano Apr 2018

Dynamic Values: Confronting And Capitalizing On Religious And Lgbtq Diversity, Wyatt Pagano

Marriott Student Review

No abstract provided.