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WCBT Faculty Publications

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Narrative

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Full-Text Articles in Business

A Narrative Approach To Delivering Bad News In Organizations: Effective Or Not?, Michael S. Carriger Jan 2013

A Narrative Approach To Delivering Bad News In Organizations: Effective Or Not?, Michael S. Carriger

WCBT Faculty Publications

Purpose: This paper presents empirical evidence for the use of narrative to deliver bad news within an organization, specifically bad news about layoffs. The attempt is to extend previous empirical work, using narrative by senior leadership to convey corporate strategy, to a different leadership challenge and further explicate a model for understanding the effectiveness of narrative as a leadership communication tool. Design/Methodology/Approach: The paper presents further original research on the effectiveness of narrative as a leadership tool. And theoretical implications for leaders seeking effective communication tools are explored. Findings: Data presented to substantiate that narrative use, as opposed to a …


The Function Of Narrative In Leadership: Theoretical Foundations And Empirical Evidence, Michael S. Carriger Dec 2010

The Function Of Narrative In Leadership: Theoretical Foundations And Empirical Evidence, Michael S. Carriger

WCBT Faculty Publications

This research is focused on the differential impacts of narrative and facts and figures on the understanding of corporate strategy or competitive advantage. In this way a theoretical (philosophical) foundation can be laid for narrative and the understanding of corporate strategy. Additionally, much needed theoretically sound, empirical validation can be offered for the use of narrative and storytelling by leaders within organizations as a means of creating, disseminating,and executing strategy. Employing a model derived from the tension between modern and post-modern thinking about the nature of ideas and concepts a conceptual framework is offered to try to explain the possible …