Business Commons^™

Lighting Up The Black Box –Digital Transformation In German Lobbying, Kathrin Barabara Stürmer

Theses

Digital transformation, alongside social media channels, influences policymaking. The aim of this research is to build knowledge of the consequences of digital transformation on lobbying at German federal level. This analysis uncovers how digital lobbying works in Germany and how it changes classic communication within the political sphere. Taking a grounded theory approach, the study addresses both communicating sides: lobbyists, on the one hand, and members of the German Bundestag and their employees, on the other. A profound understanding of, and differentiation between, lobbying and digital lobbying is gained through a first data-gathering step of 15 interviews with representatives of …

Beauty Brand Versus New Media: How Have Communications Tactics Changed Within A Large Cosmetic Brand & How Have They Incorporated New Media Pr Tactics, Ruth Walsh

Theses

This research study aims to investigate and analyse what is working in the cosmetic PR industry for beauty brands; bloggers; and beauty consumers. There has been limited research conducted into this important topic and less so into the PR tactics used by large cosmetic brands. This thesis first examines that said limited scope of literature that relates to the cosmetic PR industry but not well and it further examines the viewpoints of well-known PR professionals. From this research, a triangulation approach to data collecting was outlined and conducted that included two interviews with beauty industry experts; a PR professional, a …

The Power Of Word-Of-Mouth: A Study On The Impact Of Interpersonal Communication Using Arts Festivals As A Case Study, Holly Ní Ghráda

Theses

The purpose of this study is to investigate the importance of interpersonal communication tactics in building and maintaining key relationships in the arts festival context, using two Irish traditional music festivals as its case studies. The main objective of this research is to demonstrate the effectiveness of word-of-mouth endorsements among stakeholders for small organisations.

This research undertook three stages of study. The first stage of this thesis took the form of a literature review - also known as the secondary research phase. Throughout this stage the author found relevant academic opinions and definitions based on selected public relations, culture, and …

An Exploration Of The Smart Cities Concept: The Case For The Cork Region, Marguerite O'Connor

Theses

The term “Smart City” has gained a lot of attention from policy-makers, business leaders and citizens in recent years. The definition of what a smart city is differs depending on the city, region or individual that you ask but most definitions define it as local governments’ projects and initiatives that are implemented through some form of information and communication technologies, which are designed to enhance the quality of life for citizens and stakeholders whilst maintaining a sustainable future. This study aims to build an understanding of what the Smart cities concept actually means to Cork and the implications of Information …

"Assessing The Attitudes Of Regional Business Toward Research And Development (R&D) And Networking Activities In The South West Of Ireland", Denis O'Flaherty

Theses

This project seeks to understand and measure the levels of Research and Development (R&D) and Networking Activity amongst regional business in the South West of Ireland. The South West region of Ireland is a unique and beautiful place, but presents challenges and obstacles in terms of running a business within the region.

It is now generally accepted by policy-makers that Ireland is going to become increasingly dependent upon its indigenous businesses, most of which can be classified as Small-to- Medium Enterprises (SMEs). The question of R&D and networking was framed within the context of location, given the physical characteristics of …

The Empty Page, Julia Dover

Theses

This work is the combination of several different pieces harvested from a cluster in my graduate program that focused on writing the memoir.

Memoir writing, for those who may be unfamiliar with it, is the art of dissecting memories into pictures, textures, aromas, melodies and flavors, then reconstructing them into some coherent form so as the reader may feel as if she has lived the experience herself. This is ultimately the goal of the memoir, but I do not believe it is the purpose of writing it in the first place.

The purpose of the memoir is reflection. The writing …

Grassmere: "Nashville's Home", Regina M. Cordoba

Theses

This thesis and digital video project will focus on the study of Grassmere Historic Farm and Residence in Nashville, Tennessee, and its relative importance socially, architecturally, and politically to the community of Nashville, the state of Tennessee and the larger context of the United States.

Over the years, research studies have been conducted by students at Middle Tennessee State University in Murfreesboro, Tennessee and Vanderbilt University in Nashville to assemble and catalog artifacts and information for historic preservation. These studies, along with historical documentation housed in the archives of the Tennessee State Library in Nashville were investigated for an accurate …

"People Just Don't Seem To Be Listening": A Case For A Functional Approach To Reputation Management, Stephen E. Gustafson

Theses

This paper focuses on the growing study of corporate reputation management and the potential benefits of focusing management attention on building, sustaining, and defending the corporate brand's reputation. Specifically, the purpose of the paper is to provide a logical justification for major corporations to add the role of chief reputation officer to their organizational structures in order to properly manage this significant intangible asset.

Secondary research of print and electronic news media coverage was conducted to document a case history of the reputation crisis and ultimate demise of Big Five accounting firm Andersen (more commonly known as Arthur Andersen). The …

Understanding One Another: Application Of Individual And Generational Behavior In The Organizational Environment, Nicole L. Brueggeman

Theses

The co-mingling effect of individuals and generations has a profound impact on organizational behavior. This study focuses on the behavior of individuals and generations in the organizational environment.

Organizations as social systems could not exist without people. This creates a complex problem, bow to deal with the diverse population that occupies the organizational environment. The interaction between an individual and a generational cohort group provides an exchange point for behaviors, beliefs, and attitudes. Research shows that each cohort grouping shapes behaviors, beliefs, and attitudes based on their exposure to events and social interactions. Behavioral Science describes bow these interactions provide …

Influencing The Growth And Expansion Of Alternative Transportation For St. Charles County, Missouri, Elizabeth A. Johnson

Theses

This thesis will focus on the study of communication, leadership and Total Quality Management The case study establishes a link between these concepts and their application, directed at influencing of the growth and expansion of alternative transportation for St Charles County, Missouri.

The subject of TQM is a common point of discussion within the engineering and construction industry, with numerous technical publications written on the subject The primary concern within the industry is the. lack of implementation for continuous improvement and customer satisfaction. Documentation on resistance to change describes why the process of TQM is beneficial, but the issue of …

A Method Of Teaching Oral Communications To Adults, John C. Bettag

Theses

This thesis addresses teaching public speaking to adult students. It takes into account the unique characteristics of adult learners in developing a ten-lesson course to teach confidence and proficiency in public speaking.

Chapters One through Three explore ideas found in literature relating to the rapid growth of adult education, adult learning processes, and the specific ways to teach public speaking to adults. The works of important pioneers in public speaking education such as Dale Carnegie and Dr. Ralph Smedley are discussed . Also included are successful modern- day advocates o f polished speaking skills such as Lilly Waters and Jack …

Innovative Business Communication And Its Effect On The Bottom Line, Jane M. Lloyd

Theses

This thesis will examine a variety of business communication styles and show how various forms of communication can have an impact on a company's profitability.

Although a number of variables have been known to contribute to a company's bottom line - sales volume, cost of production, quality of products, etc. - only in the last ten to fifteen years have companies begun to look at the impact their business communication techniques have on productivity.

In these times of downsizing, rightsizing, and reengineering, it is more important than ever to maintain open lines of communication among all levels of employees. It …

The Way To Better Media Relations, Bruce Prator Epps

Theses

Unavailable.

The Impact Of Implementin Effective Employee Communication To Manage The Evolving Work Force, Michelle K. Bray

Theses

This thesis will focus on the study of implementing effective employee communications to manage a diverse work force.

Over the years the practice of public relations has struggled to establish a niche for itself by justifying its existence to corporate America, mainly upper management. As an increasing number of chief executive officers recognize the need for effective communications professional communicators are being strategically placed to best serve the organizational objectives. Unfortunately, the area of internal communications is often neglected.

Research has attributed the lack of effective, open, two-way communications to the false presumption that employees are loyal 10 their employer …

Public Relations Culminating Project, Irving H. Breslauer

Theses

Not available.

A Pr Handbook For The Beginning Professional In Non-Profit Public Relations, Deborah A. Jones

Theses

Unavailable.

Communication And The Written Memorandum, Jean R. Laventhal

Theses

Unavailable.