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- Administrative agencies ; Agenda setting theory (communication); Developing countries; Economic development; Federal government; Government productivity; Organizational effectiveness; Social policy; Strategic planning (1)
- Business communication; Communication in public administration; Communicative competence; Oral communication; Lecturers; Sincerity (1)
- Casinos – Marketing; Communication in marketing; Consumer loyalty programs; Harrah’s (Firm) (1)
- Cherokee Indians — Government relations; Cherokee Indians – Public relations; Federally recognized Indian tribes; Public opinion (1)
- Communication (1)
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Articles 1 - 5 of 5
Full-Text Articles in Business
Cherokee Nation Long-Range Communication Plan, Mike Miller
Cherokee Nation Long-Range Communication Plan, Mike Miller
UNLV Theses, Dissertations, Professional Papers, and Capstones
The Cherokee Nation is the second largest Indian tribe in the United States. It has the rights of a sovereign nation, though those rights are somewhat limited by Congress. Because Congress can take away a tribe’s sovereignty, it is important for tribes to maintain a strong public image among the dominant culture, because politicians do not attack popular entities. This paper proposes a long-term plan to keep Cherokee Nation in good favor with the general public, and more specifically the opinion leaders and elected officials who can impact the Nation’s future. The plan will include budgets, staffing plans and major …
Managing Through Strategic Agendas, Christine G. Springer
Managing Through Strategic Agendas, Christine G. Springer
Public Policy and Leadership Faculty Publications
The author discusses the development of the Balanced Scorecard and strategic agendas on solving social and economic problems by the government. She stated reasons why organizations or countries choose to establish strategic agendas, such as it helps develop a vision, serves as a framework for monitoring government and nonprofit performance, and develops political platform. She concluded that its establishment is vital to success in developing countries and in the federal system of government.
Integrated Marketing Communications Strategy: An Examination Of Harrah’S Entertainment, Inc., Michael Mehling
Integrated Marketing Communications Strategy: An Examination Of Harrah’S Entertainment, Inc., Michael Mehling
UNLV Theses, Dissertations, Professional Papers, and Capstones
This professional paper is going to examine marketing communications, specifically the Integrated Marketing Communications (IMC) strategy. The paper will look at how to develop an IMC strategy, discussing the necessary components. The author will then apply Harrah’s current strategy of their Total Rewards program to the IMC model discussed in the literature review.
Making The Message Matter, Christine G. Springer
Making The Message Matter, Christine G. Springer
Public Policy and Leadership Faculty Publications
The article provides tips on how to make effective communication in business and political office. According to the author, speakers should be sincere and consistent in delivering their messages to ensure that the public has grasped the given information. It also mentions the need to use sound and texture to make the message more memorable and inspiring.
Communication Counts, Christine G. Springer
Communication Counts, Christine G. Springer
Public Policy and Leadership Faculty Publications
The author discusses the necessity of communications in a business setting. She cited the implementation of Plain Talk by the Annie E. Cassey Foundation which proves the fact that policy works best when decision makers, community residents and citizen customers communicate effectively. She also revealed that to surely achieve success in the business, it is suggested to never underestimate the emotional power of human nature and build a sense of community through continual communication.