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Full-Text Articles in Business
Cookies, Pop-Ups And Commercials: How Tech Companies' Privacy Promises Are Preserving Their Data Dominance, Cailley Lapara
Cookies, Pop-Ups And Commercials: How Tech Companies' Privacy Promises Are Preserving Their Data Dominance, Cailley Lapara
Capstones
As antitrust sentiment focused on Big Tech from regulators and consumers grows, companies like Google and Apple and more have announced plans to move away from the behavioral ad business model that brought the companies to the size they are today. This trend is marketed to customers as a way to address their growing concerns over privacy and data collection. It also comes as the companies face sweeping antitrust litigation and legislation that would break up the firms. But the companies' claims of moving towards privacy are sketchy at best, and appear to serve as a way for the companies …
Developing A Measure Of Social, Ethical, And Legal Content For Intelligent Cognitive Assistants, Clovia Hamilton, William Swart, Gerald M. Stokes
Developing A Measure Of Social, Ethical, And Legal Content For Intelligent Cognitive Assistants, Clovia Hamilton, William Swart, Gerald M. Stokes
Technology & Society Faculty Publications
We address the issue of consumer privacy against the backdrop of the national priority of maintaining global leadership in artificial intelligence, the ongoing research in Artificial Cognitive Assistants, and the explosive growth in the development and application of Voice Activated Personal Assistants (VAPAs) such as Alexa and Siri, spurred on by the needs and opportunities arising out of the COVID-19 global pandemic. We first review the growth and associated legal issues of the of VAPAs in private homes, banks, healthcare, and education. We then summarize the policy guidelines for the development of VAPAs. Then, we classify these into five major …
What Consumers Don’T Know They’Re Giving Away (Data And Privacy Concerns), Bayleigh Reeves
What Consumers Don’T Know They’Re Giving Away (Data And Privacy Concerns), Bayleigh Reeves
Marketing Undergraduate Honors Theses
The modern world leverages technology and information captured by it in ways the inventors of these technologies likely never imagined. Phones and other devices are gathering information about consumers in the background when they do not even realize it. Pew Research Center found that about 77% of Americans own a smartphone and 88% use the internet. This mass access to technology and information tracking raises many privacy concerns. Basic demographic information is being tracked as well as more in-depth information like shopping tendencies, financial information, and information about known associates. While most of this data is being used for marketing …
The Cost Of Big Data: Evaluating The Effects Of The European Union’S General Data Protection Regulation, Kara Rebecca White
The Cost Of Big Data: Evaluating The Effects Of The European Union’S General Data Protection Regulation, Kara Rebecca White
Chancellor’s Honors Program Projects
No abstract provided.
Cambridge Analytica: The Scandal On Data Privacy, Carissa Boerboom
Cambridge Analytica: The Scandal On Data Privacy, Carissa Boerboom
Augustana Center for the Study of Ethics Essay Contest
Consumers need to understand the risks and consequences of sharing their lives with the world. For data analysts, even if you can create and implement a model, should you? This research paper discusses Cambridge Analytica’s methods using predictive analytics and Facebook to influence the 2016 US Presidential Election. Through examining the firm as a whole, key people involved in the scandal, methods of data collection, and Facebook’s role, the ethical boundaries of big data, predictive analytics, and data privacy are analyzed. Three perspectives were discussed in regards to ethical disparity: Cambridge Analytica, Facebook, and the consumers. Overall, this research exposes …