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Corporate Strategy In Crisis Management: Johnson & Johnson And Tylenol, Marian C. Schultz, James T. Schultz
Corporate Strategy In Crisis Management: Johnson & Johnson And Tylenol, Marian C. Schultz, James T. Schultz
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This paper focuses on the Tylenol poisonings and the actions J & J employed to recover from this existence-threatening situation. The paper reviews the 1982 case in which Johnson & Johnson literally rewrote the book on crisis management in handling unexpected, catastrophic consumer issues. It demonstrated a high degree of integrity and moral responsibility in its handling of the poisonings. CEO Burke demonstrated decisive leadership at a time when the company needed it the most.