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The Effects Of Csr Reputation And Csr Crisis Response Strategy On Investor Judgments, Clarence Goh
The Effects Of Csr Reputation And Csr Crisis Response Strategy On Investor Judgments, Clarence Goh
Research Collection School Of Accountancy
I use a controlled experiment to examine, in the context of CSR crises, whether investors’ investment judgments are influenced by a firm’s CSR reputation and CSR crisis response strategy. I find that for good CSR reputation firms, the use of a rebuild or deny crisis response strategy does not lead to improvements in investment judgments. However, for bad CSR reputation firms, the use of a deny response strategy leads to improvements in investment judgments while the use of a rebuild strategy does not.
Keeping Investors Onboard: A Corporate Social Responsibility Crisis Response Framework, Clarence Goh
Keeping Investors Onboard: A Corporate Social Responsibility Crisis Response Framework, Clarence Goh
Research Collection School Of Accountancy
There is evidence to suggest that managers use CSR reporting as a means to manage their firms’ CSR reputations. In this study, I jointly examine CSR reputation and CSR crisis response in the context of CSR crises, and how they can influence investor judgments and decision making. In particular, in the context of CSR crises, I build on situational crisis communication theory to develop a CSR crisis response framework which managers can use to examine and understand how specific types of CSR crises can influence their firm’s CSR reputations, which can in turn influence investor judgments and decision making. Following …