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When Corporate Social Responsibility Motivates Employee Citizenship Behavior: The Sensitizing Role Of Task Significance, Madeline Ong, David M. Mayer, P. Tost Leigh, Ned Wellman

Research Collection Lee Kong Chian School Of Business

Scholars have proposed that organizations’ corporate social responsibility (CSR) efforts are often positively associated with employees’ organizational citizenship behaviors (OCB) and have invoked identity-based mechanisms to explain this relationship. Complementing these perspectives, we develop a CSR sensitivity framework that explains how task significance, a micro-level job characteristic, can sensitize employees to their organizations’ macro-level CSR efforts, thereby strengthening the association between CSR and OCB. Across three field studies, we find that CSR and task significance interact to predict OCB, such that an organization’s CSR is more positively associated with OCB among employees who report higher task significance than among those …