Business Commons^™

Introduction To The Business Of Sustainability: An Organizing Framework For Theory, Practice And Impact, Gerard George, Martine R. Haas, Havovi Heerjee Joshi, Anita M. Mcgahan, Paul Tracey

Research Collection Lee Kong Chian School Of Business

Human activity needs to become sustainable, and businesses have a massive role to play in it. Important progress has occurred. The Coronavirus pandemic has reinforced the importance of sustainability and resilience. Businesses have become champions of the United Nations’ Sustainable Development Goals (SDGs), both by integrating them into their core activities and by developing strategies and metrics to achieve them. Despite this progress, more must be done to achieve sustainability targets on a timetable that is relevant. While the narratives of businesses are often exciting, their follow-through with implementation remains limited. So too is information on successful practices, conceptual knowledge …