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The Ethical Implications Of The Multi-Level Marketing Industry, Lauren Longworth
The Ethical Implications Of The Multi-Level Marketing Industry, Lauren Longworth
Marketing Undergraduate Honors Theses
The first multi-level marketing (MLM) businesses were created in the early 20th century and have seen a substantial increase in popularity during the COVID-19 pandemic due to their work-from-anywhere nature. Multi-level marketing is “the practice of distributing, selling or supplying products or services through various levels of independent agents” (Koehn, 2001, p. 153). As working from home became the norm in the past few years, MLM businesses promised financial freedom, a steady income, and opportunities for growth, all by working on the Internet. What was often less transparent is the likelihood of these independent agents making a profit. Distributors have …
Corporate Social Responsibility: The Case Of The Alcohol Industry, Amanda Kidd
Corporate Social Responsibility: The Case Of The Alcohol Industry, Amanda Kidd
Marketing Undergraduate Honors Theses
This thesis is a research study on the practices of the alcohol industry in relation to alcohol abuse, using spirits as a case study. This thesis begins by looking at statistics about people experiencing addiction and the alcohol industry as a whole. This thesis talks about what spirits companies are currently doing and how they could be more socially responsible. It will take a deep dive in 10 spirits companies, looking at their practices and what they are doing about alcohol responsibility. The purpose of this study is to advocate for alcohol brands to go a step further in assisting …