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Full-Text Articles in Business
Dialogue Marketing: Ecological Sustainability Of Letter And E-Mail In Comparison In Germany, Atilla Wohllebe
Dialogue Marketing: Ecological Sustainability Of Letter And E-Mail In Comparison In Germany, Atilla Wohllebe
Journal of Environmental Sustainability
With the spread of the Internet, e-mail has also steadily gained in relevance over the past years and decades. Especially in the form of newsletters, e-mail marketing is probably the most important channel of digital dialogue marketing today. This paper examines the carbon dioxide emissions of advertising e-mails in Germany on the basis of existing sources and compares them with the emissions caused by sending letters by post. Despite significantly lower CO2 emissions per piece compared to a letter, e-mails seem to be a much greater burden on the environment due to their practically unlimited scalability in terms of cost. …
The Evolution Of Research On Sustainable Business Models: Implications For Management Scholars, Sandra Rothenberg, Erinn G. Ryen, Anne G. Sherman
The Evolution Of Research On Sustainable Business Models: Implications For Management Scholars, Sandra Rothenberg, Erinn G. Ryen, Anne G. Sherman
Journal of Environmental Sustainability
Business models that lead to reduced consumption of resources and energy and support a Circular Economy can help businesses address the world’s pressing environmental problems. At the same time, they are concepts that have taken decades to garner serious attention in management literature. In this paper we review patterns in scholarship across a wide range of disciplines (sciences, humanities and management) on the Circular Economy and related business models like Extended Producer Responsibility, Product Service Systems, Collaborative Consumption, Sharing Economy, and Voluntary Simplicity. From this review, we discuss how business scholars might learn from these trends, and the implications for …
Jewish Time Jump: New York, Owen Gottlieb
Jewish Time Jump: New York, Owen Gottlieb
Articles
Jewish Time Jump: New York (Gottlieb & Ash, 2013) is a place-based mobile augmented reality game and simulation that takes the form of a situated documentary. Players take on the role of time traveling reporters tracking down a story “lost to time” to bring back to their editor at the Jewish Time Jump Gazette. The game is played in Washington Square Park in Greenwich Village, New York City. Players’ iPhones become their time traveling device and companion. Based on the player’s GPS location, players receive digital images from their location from over a hundred years in the past as well …