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After The Crash: Examining Pedagogical Approaches To Teaching Business Ethics, Colette Murphy, Dr. Noel Murray
After The Crash: Examining Pedagogical Approaches To Teaching Business Ethics, Colette Murphy, Dr. Noel Murray
Irish Business Journal
Research has shown that business students are less ethical than students in other disciplines (Segal et al., 2011), which is a worrying finding, considering that unethical business practices are seen as a major feature leading to the world economic recession in 2008. However, business schools across the globe have consistently taught the subject of ethics in order to instil an ethical mind-set in their graduates. The way business ethics is embedded in the curriculum has been the subject of much debate, with a range of pedagogical approaches taken. This paper examines the current teaching of ethics, by examining two business …
The Use Of Fear Appeals To Communicate Public Health Messages, Katie Mcsweeney, Simon Stephens
The Use Of Fear Appeals To Communicate Public Health Messages, Katie Mcsweeney, Simon Stephens
Irish Business Journal
This paper provides an insight into the use of fear appeals to communicate a public health message. A fear appeal is a means of persuasion that threatens the audience with a negative, physical, psychological, and/or social consequence that is likely to occur if they engage in a particular behaviour. This paper explores: the effectiveness of fear appeals; the impact gender and age have on the effectiveness of a fear appeals; and ethical concerns relating to fear appeal advertising. This study comprises a two stage data collection process: focus groups and depth interviews. Firstly, two focus groups were conducted. The participants …