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Articles 1 - 4 of 4
Full-Text Articles in Business
Values Create Values, Chase M. Geertsen
Values Create Values, Chase M. Geertsen
Marriott Student Review
The days of companies focusing solely on maximizing shareholder value are over. In today's world, profitable companies create value by meeting the needs of their stakeholders.
Go Green: Make Green, Sam Montague
Go Green: Make Green, Sam Montague
Marriott Student Review
While cost might seem like an obstacle to some, adopting sustainable practices can turn out to be profitable for most companies. Recent research find positive correlation between business efforts and the consumer response, showcase direct benefits to the business, and provide suggestions to put the findings into practice.
Navigating Corporate Social Responsibility, Benjamin Bates
Navigating Corporate Social Responsibility, Benjamin Bates
Marriott Student Review
In this article, Ben Bates provides future business leaders with an introduction to the tools necessary to navigate difficult issues surrounding corporate social responsibility. HIs article outlines the two main theories on corporate social responsibility and discusses how business leaders can decide which theory to apply in a given situation.
Ethical Branding, Lane Gibbons
Ethical Branding, Lane Gibbons
Marriott Student Review
In this article, BYU senior Lane Gibbons outlines the details of ethical branding and emphasizes the importance of corporate social responsibility in the modern era.