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Effective Use Of Data Analytics And Its Impact On Business Performance Within Small-To-Medium-Sized Businesses, Alfonso Berumen
Effective Use Of Data Analytics And Its Impact On Business Performance Within Small-To-Medium-Sized Businesses, Alfonso Berumen
Theses and Dissertations
Business use of data analytics and its potential impact on firm performance have become topics of deep interest within both the business practitioner and academic communities. While previous research has demonstrated relationships between data analytics and firm performance in larger firms, there is limited research on whether and how data analytics is used within and impacts Small-to-Medium-sized Business (SMB) settings. Given the preponderance of SMBs within the US economy, and their contribution to employment and economic activity, it is important for SMB owners to understand what management practices lead to effective use of data analytics that in turn impacts SMB …