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Full-Text Articles in Business
The Social Media Industry: Where Is It Heading?, Yanli Zhang, Huy Will Nguyen, Young Hoon Jung, Isabelle Yi Ren
The Social Media Industry: Where Is It Heading?, Yanli Zhang, Huy Will Nguyen, Young Hoon Jung, Isabelle Yi Ren
Department of Management Faculty Scholarship and Creative Works
The social media industry has entered a new stage with intensifying competition and heightened uncertainty about future directions. The purpose of this paper is to provide analyses of the current challenges and to identify industry-wide trends that may offer a roadmap for the future. This study identified five major trends in the current social media industry: 1) content is king, and that content is moving to visual; 2) artificial intelligence is key to competitive advantage; 3) network effects still matter, but business model innovation can overcome that barrier; 4) the need to broaden revenue sources; and 5) the strive for …
Takin' Care Of Small Business: The Rise Of Stakeholder Influence, William P. Jimenez, Xiaohong (Violet) Xu, Emily D. Campion, Andrew A. Bennett
Takin' Care Of Small Business: The Rise Of Stakeholder Influence, William P. Jimenez, Xiaohong (Violet) Xu, Emily D. Campion, Andrew A. Bennett
Management Faculty Publications
In this Exchange, we consider three crucial boundary conditions that Barnett, Henriques, and Husted (2020) overlooked in their model of diminished stakeholder influence. Although we agree that social media platforms have weakened stakeholder influence in certain conditions, such is not the case for all firms, all stakeholders, or all situations. Drawing from socio-cognitive and self-determination theories, we contend that (a) independent, owner-managed small firms present a context wherein information overload is rendered less of an issue because the information about the firm is more salient to locals; (b) stakeholders can be motivated to influence firms via social media platforms, which …
Using Social Media For Customer Knowledge Management In Developing Economies: A Systematic Review, Martinson Ofori, Omar El-Gayar
Using Social Media For Customer Knowledge Management In Developing Economies: A Systematic Review, Martinson Ofori, Omar El-Gayar
Research & Publications
Knowledge Management (KM) research has theorized that KM activities lead to better firm performance. The current view that there is more external knowledge than exists within organizations has resulted in a preference for customercentric approaches over traditional KM activities. Recent advances in technology has resulted in social media use as an avenue for knowledge creation from the social interaction between brands and their customers. Most research however explore social media’s impact on organizational knowledge in developed economies with little attention to developing economies where KM could be conceptualized differently. In this research, we analyze the extent to which social media …
Patient-Centered Care Process Enabled By Integrative Social Media Platform In An Outpatient Setting, Inkyoung Hur
Patient-Centered Care Process Enabled By Integrative Social Media Platform In An Outpatient Setting, Inkyoung Hur
FIU Electronic Theses and Dissertations
As an effort to guide patients toward being more informed and more involved as healthcare decision makers in the clinical processes, health care organizations have adopted a new technology referred to as an integrative social media platform (ISMP). This ISMP combines features of mobile technology and those of social media technology, integrating healthcare systems in order to support a more patient-centered healthcare process. However, users, both physicians and patients, have showed varied usages of ISMP, as a results, have shown mixed results of ISMP. To provide a better understanding of the use of ISMP, especially the interaction between patients and …
Self-Organizing Social Networks By Preference Similarity And The Networking Capacity Of Their Users, Debora Di Caprio, Francisco J. Santos-Arteaga, Madjid Tavana
Self-Organizing Social Networks By Preference Similarity And The Networking Capacity Of Their Users, Debora Di Caprio, Francisco J. Santos-Arteaga, Madjid Tavana
Business Systems and Analytics Faculty Work
Consider the decision faced by the user of a social media site of whether or not to accept a friendship request from another user, given the limited amount of information available before deciding. We formalize the problem by defining the expected utility trade-offs derived from the request and simulate the resulting incentives numerically. These incentives provide the basis on which to build social networks determined by the different expectations and preferences of their users. Social networks are generated using a self-organizing map to cluster the decision makers (DMs) by their friendship acceptance behaviour. This behaviour is determined by the distribution …