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Full-Text Articles in Business
Reb Strategic Plan, Mohamed Sheikh, Catalina Reyes, Oneshin Aiken, Marthed Mohammed, Bhawinee Banchongraksa
Reb Strategic Plan, Mohamed Sheikh, Catalina Reyes, Oneshin Aiken, Marthed Mohammed, Bhawinee Banchongraksa
Engineering and Technology Management Student Projects
Slides from a presentation outlining the strategic plan for a new skin care enterprise, including strategic planning, customer analysis,marketing plan and forecasting.
Big Data Analytics For A Sustained Competitive Advantage, Nayem Rahman
Big Data Analytics For A Sustained Competitive Advantage, Nayem Rahman
Student Research Symposium
Achieving a sustained competitive advantage in the industry is vital for a firm’s long-term survival. Big data has been mentioned as a powerful competitive tool in the literature. This study examines the influence of big data analytics in achieving competitive advantage by a firm in its business operations. From a competitive advantage standpoint, big data analytics capability has implications for three key resources such as big data technology, big data technical skills, and data scientist skills. In this presentation we provide an overview of big data analytics in terms of resource-based view of the firm. Based on resource-based theory, we …