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The Outlined Plan And The Format Of A New House Organ For Insurance Agents, Formulated From The Ideas Gained Through This Comparison Of Eight Organs Representative Of The Field, Dorothy S. Cunningham
The Outlined Plan And The Format Of A New House Organ For Insurance Agents, Formulated From The Ideas Gained Through This Comparison Of Eight Organs Representative Of The Field, Dorothy S. Cunningham
Bachelors’ Theses
In the following pages, wherein is undertaken the study of insurance agent's house organs, the underlying purpose is the gathering of facts, ideas, and plans for the origination of a new publication of the same type. From the compilation of the material gained through this research, it has been the aim of the author of this thesis to form an outlined plan, and from that a format, of a house organ fitted to the needs and opportunities of life insurance agents of a large insurance company similar to that of the Northwestern Mutual Life Insurance company whose main offices are …