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Articles 1 - 6 of 6
Full-Text Articles in Business
Microsoft Store Strategic Audit, James Onnen
Microsoft Store Strategic Audit, James Onnen
Honors Theses
This paper looks at Microsoft's Universal Store's digital distribution strategies for apps and games and potential strategies Microsoft can use to leverage its store to create value for itself and its users. This paper looks at specific uncaptured markets in gaming that Microsoft could capture.
Cyanotech: A Strategic Audit, Trent Hoppe
Cyanotech: A Strategic Audit, Trent Hoppe
Honors Theses
Microalgae is a fascinating group of organisms that possess a diverse array of interesting traits and benefits relevant to food, medicine, and biofuel. Extensive research behind the viability of microalgae to disrupt the market has sparked an emergent microalgae industry. Founded in 1983, one of the top microalgae companies in the world today is Cyanotech. With a 90-acre algae farm in Kailua-Kona, Hawaii and two flagship microalgae products that are world leaders in their categories, Cyanotech is well- positioned be setting the course for the industry and revolutionizing the use microalgae commercially. Despite these favorable attributes, Cyanotech has been trapped …
A Strategic Audit Of Nintendo Co., Ltd., Emily Wagner
A Strategic Audit Of Nintendo Co., Ltd., Emily Wagner
Honors Theses
The astounding success of the Nintendo Switch since its launch in March 2017 has brought Nintendo back into the spotlight of the gaming industry. However, what strategies led to the Switch’s success, enabling Nintendo to come back from the complete and utter failure of the Wii U? Also, what does Nintendo need to do to maintain its success over the lifetime of the Switch and beyond? This paper offers a strategic analysis of Nintendo, examining the company’s history, recent products, competitive advantages, and reasons for the success of the Switch. It also provides an analysis of Nintendo’s internal and external …
Strategic Audit Of Proxibid, Maxim Van Klinken
Strategic Audit Of Proxibid, Maxim Van Klinken
Honors Theses
Proxibid is a platform for connecting buyers and sellers of high-value items. As part of their continued growth, they are running into issues with the categorization of their goods into their hierarchy since the classification of these items is becoming a monumental task that will become unreasonable for humans to do. They have dedicated employees to manually classify well over 10,000 incoming items into over 2000 categories every week. The bulk of those items come in the later half of the work week. This paper will focus on how to tackle this problem while remaining competitive and preventing future growth …
Ibm Cloud Strategic Audit, Jack C. Johnson
Ibm Cloud Strategic Audit, Jack C. Johnson
Honors Theses
An examination of IBM Cloud's strategy and history and a recommendation for what to do moving forward.
Adidas: A Strategic Audit, Rebekah Birch
Adidas: A Strategic Audit, Rebekah Birch
Honors Theses
Adidas is a leader of today’s sportswear industry with its core competencies being footwear and apparel. Adidas employs various strategies to remain competitive in the industry against powerful companies including Nike and Under Armour. The industry is strongly defined by the high levels of competitive rivalry, among other forces. Adidas is directly affected by various factors in their external environment including political, economic, social, technological and environmental factors. It also has various opportunities and threats that affect its external environment and help determine the company’s success. Adidas’s internal environment explains the basis of their strategic decisions and why certain aspects …