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Full-Text Articles in Business

The Cost Of Big Data: Evaluating The Effects Of The European Union’S General Data Protection Regulation, Kara Rebecca White Sep 2021

The Cost Of Big Data: Evaluating The Effects Of The European Union’S General Data Protection Regulation, Kara Rebecca White

EURēCA: Exhibition of Undergraduate Research and Creative Achievement

In the 1990’s the World Wide Web was created, drastically changing the way we do business, communicate, and live our lives. Ten years later in the early 2000’s the dot com boom happened, and several years later, new technology giants emerged—like Amazon, Google, and Facebook. From this, we now face “big data” that promises to solve world problems, but has the potential to create turmoil and malfeasance. My research examines the impact of the General Data Protection Regulation (GDPR) enacted in the EU in 2016 on firm value using Tobin’s Q and CARs. Using regression analyses, I observe that Tobin’s …


Effects Of Extreme Heat On Aviation, Brandon T. Carpenter May 2018

Effects Of Extreme Heat On Aviation, Brandon T. Carpenter

EURēCA: Exhibition of Undergraduate Research and Creative Achievement

Weather is a common cause of flight delays and cancellations. However, the vast majority of the time we think about weather and its effect on aviation, winter conditions, such as snow, come to mind. Heat is usually one of the last types of weather we associate with airline challenges. Recently, the Bomb Cyclone has made headlines for the headaches it caused with travel, especially at The John F. Kennedy International Airport. Interestingly, the exact opposite of winter weather conditions can cause just as many challenges. Over this past summer, a number of flights at various airports such as Phoenix Sky …


Supply Chain Sustainability: Understanding The Financial Impact, Matthew J. Guinn May 2018

Supply Chain Sustainability: Understanding The Financial Impact, Matthew J. Guinn

EURēCA: Exhibition of Undergraduate Research and Creative Achievement

The purpose of this study is to determine if there is a differential impact on the financial performance of a company between environmental and social events.

This study uses a randomization of publicly traded companies within specific, pre-determined SIC codes, which is a collection of 66 companies, split between manufacturing and retail, to get the most accurate representation.

This study utilizes multiple regression models via STATA to analyze data compiled from the Wharton Research Database Services (WRDS) utilizing the MSCI ESG KLD, and Bloomberg, to analyze the percent increase in stock price which is the overarching models independent variable. Then, …