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Full-Text Articles in Business

Netflix And Their Customer Acquisition Model, Maximus Drew Jan 2024

Netflix And Their Customer Acquisition Model, Maximus Drew

Undergraduate Theses, Professional Papers, and Capstone Artifacts

No abstract provided.


Nike's Product Recommendation System And Incorporation Of Ai, Quinton Truman Lamers Jan 2024

Nike's Product Recommendation System And Incorporation Of Ai, Quinton Truman Lamers

Undergraduate Theses, Professional Papers, and Capstone Artifacts

No abstract provided.


Evaluating The Effect Of Nil Laws On College Athletic Department Revenue, Dylan C. Cherullo Jan 2023

Evaluating The Effect Of Nil Laws On College Athletic Department Revenue, Dylan C. Cherullo

Undergraduate Theses, Professional Papers, and Capstone Artifacts

This paper examines the impact of Name, Image, and Likeness (NIL) laws on revenue for public Division I universities' athletic departments, challenging the long-standing debate within the National Collegiate Athletics Association (NCAA). Utilizing panel data from the Knight Commission on College Athletics, which encompasses over 350 public Division I universities from 2002 to 2021, this study employs a difference-in-differences model. The model investigates state-level changes in university athletic department revenue from sponsorships (sponsrev), with special focus on the post-NIL law era. The analysis is bolstered by controls for various factors including ESPN’s FPI data, coach and equipment expenditures, and COVID-19 …


Pixel Tracking And Utms: A Study Of Nintendo Co., Ltd., Samantha S. Clevenger Jan 2023

Pixel Tracking And Utms: A Study Of Nintendo Co., Ltd., Samantha S. Clevenger

Undergraduate Theses, Professional Papers, and Capstone Artifacts

No abstract provided.


Netflix Strategic Business Analysis, Kegan L. Morris Jan 2022

Netflix Strategic Business Analysis, Kegan L. Morris

Undergraduate Theses, Professional Papers, and Capstone Artifacts

An external analysis done to identify opportunities and threats Netflix faces.


The Economic Obstacles To Electric Vehicle Adoption In Montana, Lily B. Duray Jan 2022

The Economic Obstacles To Electric Vehicle Adoption In Montana, Lily B. Duray

Undergraduate Theses, Professional Papers, and Capstone Artifacts

Beginning in 2008, electric vehicles, otherwise referred to as EVs have increased in popularity. However, most rural areas like Montana still have not adopted these types of vehicles because of three major obstacles. By addressing EV driving range, availability of public EV charging stations, and the charging times of EVs, EVs can become a credible substitute for traditional vehicles in Montana.