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The Technology, Organization, And Environment Framework For Social Media Analytics In Government: The Cases Of South Africa And Germany, Brenda M. Scholtz, Khulekani Yakobi
The Technology, Organization, And Environment Framework For Social Media Analytics In Government: The Cases Of South Africa And Germany, Brenda M. Scholtz, Khulekani Yakobi
The African Journal of Information Systems
This paper investigates factors influencing the adoption of social media analytics (SMA) for citizen relationship management (CzRM). Three real-world cases of government departments, two in South Africa and one in Germany, were investigated, and focus group discussions were conducted. The technological, organizational, and environmental (TOE) theory and qualitative content analysis guided the data analysis. The findings revealed that in all cases, staff usually conducted a manual analysis of social media and SMA had not been implemented sufficiently to realize its full potential. Insights were obtained from TOE and factors were identified that should be considered for improving the planning of …