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Full-Text Articles in Business

Improving Credit Card Fraud Detection Using Transfer Learning And Data Resampling Techniques, Charmaine Eunice Mena Vinarta Dec 2023

Improving Credit Card Fraud Detection Using Transfer Learning And Data Resampling Techniques, Charmaine Eunice Mena Vinarta

Electronic Theses, Projects, and Dissertations

This Culminating Experience Project explores the use of machine learning algorithms to detect credit card fraud. The research questions are: Q1. What cross-domain techniques developed in other domains can be effectively adapted and applied to mitigate or eliminate credit card fraud, and how do these techniques compare in terms of fraud detection accuracy and efficiency? Q2. To what extent do synthetic data generation methods effectively mitigate the challenges posed by imbalanced datasets in credit card fraud detection, and how do these methods impact classification performance? Q3. To what extent can the combination of transfer learning and innovative data resampling techniques …


Data Analytics And Compliance With Aacsb Accounting Technology Standards: A Critically Appraised Topic, Gregory J. Tanzola Nov 2023

Data Analytics And Compliance With Aacsb Accounting Technology Standards: A Critically Appraised Topic, Gregory J. Tanzola

Engaged Management ReView

As technology accelerates and gains importance in the accounting industry, the inclusion of technology in accounting curricula also becomes more important. Indeed, this inclusion is a requirement of the academic accounting accrediting body, The American Association to Advance Collegiate Schools of Business (AACSB). However, neither minimal guidance nor standards for meeting the technology requirements currently exist. This topic paper examines how academic accounting departments may address data analytics as a component of the AACSB’s technology requirement. The analysis synthesizes peer-reviewed articles exploring how data analytics are being integrated into accounting curricula and identifies three main concerns: (1) the need for …


Technology Within Cultures: Segmenting The Wired Consumers In Canada, France, And The Usa, Maria Petrescu, Aidin Namin, Marie-Odile Richard Apr 2023

Technology Within Cultures: Segmenting The Wired Consumers In Canada, France, And The Usa, Maria Petrescu, Aidin Namin, Marie-Odile Richard

Publications

This paper uses a state-of-the-art quantitative modeling approach to latent class analysis to analyze American, Canadian, and French consumers’ perception of technology-based products and their cultural values. It identifies hidden segments of consumers based on technology adoption propensity, cosmopolitan characteristics, and identification with the global consumer culture. The study emphasizes the diversity and variability between and among countries regarding localism, globalism, cosmopolitanism, and the global consumer culture. The framework provides a new way to evaluate modern consumers and reflects the combination of national/regional cultural characteristics and global culture elements while highlighting the relevance of modern technologies and communication methods in …