Open Access. Powered by Scholars. Published by Universities.®

Business Commons

Open Access. Powered by Scholars. Published by Universities.®

Business Analytics

PDF

University of Nebraska - Lincoln

Consulting

Articles 1 - 2 of 2

Full-Text Articles in Business

Strategic Audit Of Optum, Connor Crow Dec 2020

Strategic Audit Of Optum, Connor Crow

Honors Theses

Optum is a large American-based pharmacy benefit manager, healthcare consultant, healthcare delivery service, and business analytics corporation that has dominated the industry with sister-company UnitedHealthcare underneath the umbrella UnitedHealthGroup. This report seeks to understand through internal and external analyses how Optum’s business model and strategies have allowed them to gain and sustain competitive advantages in the everchanging, volatile environment of healthcare. Specific tools used to highlight this include Porter’s Five Forces, PESTEL, and SWOT analyses. Additionally, strategic recommendations are given for Optum’s next steps.


Arbor Day Foundation Consulting Project Mngt 475l, Trevor Lockard, Demi Vanreeuwijk, Drew Spadaro, Frances Munro, Leigh Hanson, Mason Smalley May 2020

Arbor Day Foundation Consulting Project Mngt 475l, Trevor Lockard, Demi Vanreeuwijk, Drew Spadaro, Frances Munro, Leigh Hanson, Mason Smalley

Honors Theses

Over the past 4 months, our team at the University of Nebraska-Lincoln Business Honors Academy has been working directly with Nebraska’s own, Arbor Day Foundation, or Arbor Day, in hopes of applying our skill sets and mindsets to solve a pressing problem Arbor Day currently faces. We have been tasked with the challenge of identifying creative, scalable, and profitable new business ventures for Arbor Day that will aid the generation of new revenue sources. With these sources of revenue, Arbor Day desires to further inspire people to plant, nurture, and celebrate trees and in turn solve some of the …