Business Commons^™

A Focus On Followers: Examining Relationships Between Elements Of The Leader-Follower Relationship From The Follower’S Perspective, David James Ross

Theses and Dissertations

This dissertation examines followership style, leadership behaviors, and LMX-quality from the follower’s perspective. This research used Kelley’s followership framework, the full range leadership model, and the LMX-6 instrument to analyze each dimension of the leader-follower relationship. Using a sample of 89 followers from various backgrounds, the study collected data regarding each of the followers’ unique relationships with their leader. These data provided insights into the followers’ current followership style (i.e., their current levels of independent critical thinking and active engagement), their leaders ‘behaviors, and the quality of their individual leader-follower relationship. The researcher used the statistical program JASP to measure …

Marketing Activity Influences On Brand Attractiveness & Loyalty, Keiondre' Mcallister

McNair Scholars Research

While selecting a specific brand could seem simple, many variables are considered. Consumers must trust that the chosen brand meets their needs by providing value. Value differs for everyone; however, four value pillars within the value creation pyramid could explain which value attracts the consumer most to a brand. These value elements will be explored to explain consumer preferences.

Predicting And Mitigating Reactance Impact On Attitude And Behavioral Intention, Matthew Ryan

UNLV Theses, Dissertations, Professional Papers, and Capstones

At times messaging may be of an instructive nature that can be perceived as an attempt to threaten or limit an individual’s freedom. This freedom limitation can range from individual choice to physical requirements. How a message is framed, or positioned, is very important. In certain instances, even when the message has the best intentions, if framed incorrectly can have the opposite, or boomerang, effect on people. This state is known as psychological reactance. When invoked, consumers will act in a way that eliminates the threat of freedom to restore balance. Such a state can also lead to negative implications …

Evaluating Event Effectiveness Across Alternate Platforms, Kristin Malek, Sarah Tanford, Seyhmus Baloglu

Hospitality Faculty Research

Organizations are rapidly adopting new technologies and have justified their return on investment by examining new attendee rates, “click throughs” on links, and company-specific metrics. Despite advances in technology and growing consumer dependence on electronics, the meeting and events industry has been slow to adopt IT advances for fear of cannibalization. The purpose of this study was to gather foundational knowledge of how various event platforms, such as face to face and online, can affect overall event effectiveness. Variables examined include attendee satisfaction, loyalty, and content retention. This research used a multimethod approach in which one experimental study and one …

Managers' Responses To Formal And Informal Talent Management Practices: An Exploratory Mixed Methods Study, Adriano Manuel Cabral Ferreira Polonia

Dissertations

Management of talent ranks high among today’s organizational issues. Accordingly, organizations are seeking relevant approaches to markedly interpret and improve employees’ talents. Despite these efforts, inconsistent definitions of talent and talent management (TM), along with insufficient empirical research, make it difficult to identify and comprehend the impact of TM practices or its absence on managers and their responses.

A convergent parallel mixed methods design using the Exit, Voice, Loyalty, and Neglect (EVLN) framework was used to identify (a) how managers respond to formal and informal talent management practices in organizations and (b) which variables – such as the level of …

Exploring The Relationship Between Revenue Management And Hotel Loyalty Programs, Melissa Elizabeth Buckley

UNLV Theses, Dissertations, Professional Papers, and Capstones

Loyalty programs are a staple of the hospitality industry. As time progressed, there has been a shift among the structure of loyalty programs to not only reward the large spend of casino players, but also to compensate other frequent travelers of the hotel. As hotels continue to offer increasing benefits and compensation while reevaluating the tier structure of loyalty programs, research was necessary to discover if these loyalty programs are extracting the maximum revenue per guest and creating overall revenue for the hotel.

The purpose of the study was to uncover the relationship between revenue management and hotel loyalty programs. …

Examining The Relationship Between Trust, Credibility, Satisfaction, And Loyalty Among Online Donors, Belinda Gail Roberson

Walden Dissertations and Doctoral Studies

Despite more than $769 million in charitable gifts in 2013, U.S. nonprofit organizations lost $735 million in lapsed and reduced gifts. Donor attrition is a problem for most charitable organizations, and many are using the Internet to cultivate donors. Online communication has become an important part of fundraising for many charitable organizations. The online communication factors in the current study include trust, credibility, and satisfaction. These factors may affect donor loyalty. Donor loyalty may increase or decrease donor attrition. Reducing donor attrition is important to anyone who plays a role in the success of a nonprofit organization. The purpose of …

Just Tell Me The Rules! Or When Did The Rules Change?, Valerie Christian

WCBT Faculty Publications

Anne is an experienced direct marketer. Just promoted to CEO, Anne proves to be naïve in managing The ABC Catalog Company, despite her twenty years of experience with the company. She prefers to set simple, straightforward rules for her direct reports to follow. Her management philosophy has been influenced by advice from her mentor and by her personal experiences working with her direct reports when they were her colleagues. According to Anne “The big picture is for her (and perhaps her newly-appointed and trusted CFO, Jeff) to worry about.” Anne feels that many of her direct reports are incapable or …

The Independent Rep As A Source Of Competitive Advantage: An Actionable Scale For Rep Selection, Kathleen H. Gruben, Barbara J. Coe

Department of Marketing Faculty Publications

This study develops a scale that offers an actionable approach for suppliers’ use in selecting their reps. Rep selection is the critical first step suppliers take in developing profitable, long-term relationships with retailers. Retailers’ loyalties are often bestowed on the rep, rather than the supplier. As identified in the study, the rep needs to be professional, accommodating, ethical, sensitive, and compassionate to satisfy the retailer. The scale provides suppliers a technique for measuring these characteristics. Prior to this scale, no instrument was available to measure these characteristics, which increase the retailer’s likelihood of developing loyalty.