Business Commons^™

Optimizing Incentives For Systems With Heterogeneous Agents, Chen Chen

Dissertations

This dissertation explores new models and applications based on the game theory of incentives. This exploration starts with controlling an invasive insect problem to address one of the most significant challenges facing our forests, the invasion of the Emerald ash borer (EAB), a non-native, wood-boring insect that threatens to kill most ash trees in North America, through designing two new cost-sharing programs between the landowners and local governments. Ash trees are one of North America’s most widely distributed tree genera and a vital part of the green infrastructure of cities, where they provide residents with numerous social, economic, and ecological …

A Behavioral Operations Management Study Of Market Power And Fuzzy Return, Jingjie Su

Business Administration Dissertations

This dissertation studies the market power and the investment in the supply chain in the first two studies and the return policy of the retailer in the third study. In the first study, we study how the dominant market power impacts the investment decision in the supply chain. We build a dual-channel supply chain model with two players, one is OEM and one is CM. Our research centers on the dominant market power, either OEM side or CM side, changing the investment decision of OEM. We solve the game theory model based on the setting and conduct the lab experiment …

Designing Targeted Mobile Advertising Campaigns, Kimia Keshanian

USF Tampa Graduate Theses and Dissertations

With the proliferation of smart, handheld devices, there has been a multifold increase in the ability of firms to target and engage with customers through mobile advertising. Therefore, not surprisingly, mobile advertising campaigns have become an integral aspect of firms’ brand building activities, such as improving the awareness and overall visibility of firms' brands. In addition, retailers are increasingly using mobile advertising for targeted promotional activities that increase in-store visits and eventual sales conversions. However, in recent years, mobile or in general online advertising campaigns have been facing one major challenge and one major threat that can negatively impact the …

Contracting Mechanisms For Stable Sourcing Networks, Jennifer K. Ryan, Lusheng Shao, Daewon Sun

Department of Supply Chain Management and Analytics: Faculty and Staff Publications

Problem definition: We study profit allocation for a sourcing network, in which a buyer sources froma set of differentiated suppliers with limited capacity under uncertain demand for the final product. Whereas the buyer takes the lead in forming the sourcing network and designing the contract mechanism, due to their substantial bargaining power, the suppliers take the lead in determining the terms of the contract. Academic/practical relevance: We identify contracting mechanisms that will ensure the stability of the sourcing network in the long term, where a stable sourcing network requires an effective profitallocation scheme that motivates all members to …

Urban Consolidation Center Or Peer-To-Peer Platform? The Solution To Urban Last-Mile Delivery, Qiyuan Deng, Xin Fang, Yun Fong Lim

Research Collection Lee Kong Chian School Of Business

Booming e-commerce activities further increase this demand, exerting intense pressure on the cities' well-being. To build a city with congestion and pollution under control, a consolidator can operate an urban consolidation center (UCC) to bundle shipments from multiple carriers before the last-mile delivery. Alternatively, the consolidator can operate a peer-to-peer platform for the carriers to share their delivery capacity. Our objective is to compare the performance of these two business models. Under each business model, we study the interactions between a consolidator and multiple carriers using a two-period game-theoretical model. In each period, the consolidator first chooses a delivery fee …

Blood Supply Chain Networks In Healthcare: Game Theory Models And Numerical Case Studies, Pritha Dutta

Doctoral Dissertations

A crucial component of every healthcare system is the safe and steady supply of the life-saving product, blood. In order to meet the demand for blood consistently, it is imperative to maintain a robust supply chain. The blood banking industry in the United States, faced with emerging challenges, which include, an increase in operating costs, rise in competition among blood centers, insufficient reimbursement from payers such as insurance companies and government programs, in addition to inherent challenges such as donor motivation, seasonal shortages, perishability, is trying to adapt to the changing dynamics to sustain itself economically. The altruistic nature of …

Dynamic Pricing With Fairness Concerns And A Capacity Constraint, Matthew Selove

Business Faculty Articles and Research

Although some firms use dynamic pricing to respond to demand fluctuations, other firms claim that fairness concerns prevent them from raising prices during periods when demand exceeds capacity. This paper explores conditions in which fairness concerns can or cannot cause shortages. In our model, a firm announces a price policy that states its prices during high and low demand, and customers must travel to a venue to learn the current price. We show that the interaction of fairness concerns with travel costs can cause the firm to set stable prices, which leads to shortages during high demand. However, if the …

Network Game Theory Models Of Services And Quality Competition With Applications To Future Internet Architectures And Supply Chains, Sara Saberi

Doctoral Dissertations

The Internet has transformed the way in which we conduct business and perform economic and financial transactions. One key challenge of the Internet is the inefficiency of the mechanisms by which technology is deployed and the business and economic models surrounding these processes (Wolf et al. (2014)). Equilibrium models for the Internet generally assume basic economic relationships. However, in new paradigms for the Internet and in supply chain networks, price is not the only factor; quality of service (QoS) is also of increasing importance. Supply chains networks, which give us the means to manufacture products and deliver them to points …

A Game Theory Analysis Of Team Based Incentivization In Retailing, Don Shemwell

Atlantic Marketing Association Proceedings

The connection between incentives and outcomes has long found consistent support in management literature generally (Bartol and Hagmann 1992; Miller & Schuster 1993; Swinehart 1986) and retailing in particular (Banker et al. 1996; Team Pay Case Studies 1997). Later meta-studies strongly support this view. (Condly, Noe and Jackson 2002; Garbers and Konradt 2014). Yet, providing performance-based incentives, at least for rank and file retail employees, still is not common in U.S. retailing and team-based incentives are even rarer.

The next section of this manuscript describes some of the issues with individualized commissions, which though not prevalent in a many product …

An Analysis Of Nontechnical Game Theory On Laboratory Sales Trainees In Saudi Arabia, Akram Abdul Cader

International Journal of Applied Management and Technology

The purpose of this case study was to analyze 6 months of training application in a nontechnical game theory setting. Three laboratory sales trainees were studied using training reports that logged their strategic decisions and the amount of sales they obtained from their clients. A pure strategy game theory analysis was conducted on the decisions by the sales trainees. Two types of strategies were derived from the study: (a) allocentric and (b) egocentric. The egocentric strategies yielded higher personal payoffs, while the allocentric strategies yielded higher organizational payoffs. Training intervention was withheld during the 6-month period in order to allow …

Coordinating A Supply Chain With A Manufacturer-Owned Online Channel: A Dual Channel Model Under Price Competition, Jennifer K. Ryan, Daewon Sun, Xuying Zhao

Department of Supply Chain Management and Analytics: Faculty and Staff Publications

We consider a dual channel supply chain in which a manufacturer sells a single product to end-users through both a traditional retail channel and a manufacturer-owned direct online channel. We adopt a commonly used linear demand substitution model in which the mean demand in each channel is a function of the prices in each channel.We model each channel as a news vendor problem, with price and order quantity as decision variables. In addition, the manufacturer must choose the wholesale price to charge to the independent retailer. We analyze the optimal decisions for each channel and prove the existence of a …