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Full-Text Articles in Business
Questioning The Inclusivity Of Events: The Queer Perspective, Faith Ong, Clifford Lewis, Oscar Vorobjovas-Pinta
Questioning The Inclusivity Of Events: The Queer Perspective, Faith Ong, Clifford Lewis, Oscar Vorobjovas-Pinta
Research outputs 2014 to 2021
Event programmes are typically designed with a target audience in mind, and such design can inherently signal inclusion or exclusion of marginalised segments. This is particularly the case for lesbian, gay, bisexual, transgender, intersex and queer (LGBTIQ+) individuals, whose sexual and gender identities position them as an invisible minority on the periphery of society. Given the role of events in building community spirit, it is essential to ensure all members of a community feel able to participate in order to create a sense of belonging, fulfilling Sustainable Development Goals of inclusivity in community. Through the lens of Social Dominance Theory …
Rural Coopetition: A Consumer Perspective Of Marketing Activities Involving Smes, Cassandra A. Ritzen
Rural Coopetition: A Consumer Perspective Of Marketing Activities Involving Smes, Cassandra A. Ritzen
Doctor of Business Administration (DBA)
Small and medium enterprises (SMEs) are central to global and domestic economies and are a significant factor in rural economic development. Rural SMEs face unique challenges of geographical location and limited resources requiring strategies that can create an enduring competitive advantage. This study explores market-oriented coopetition as a competitive strategy that forms collaborative relationships between competitors to create value for consumers. Through the analysis of a small cluster of rural SMEs, the focus of this study addresses the underexplored consumer perspective of coopetition events based on quantitative analyses of customer satisfaction and market share.
Infographic: 4 Ways To Build Better Relationships With Your Volunteers, Samantha Morris
Infographic: 4 Ways To Build Better Relationships With Your Volunteers, Samantha Morris
Case Studies
Infographic describing four ways to look after your volunteers.