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Full-Text Articles in Business
Perception Of Travel Motivation And Intention For Chinese Cruise Travelers: Toward An Integrated Model, Tianyu Pan
Perception Of Travel Motivation And Intention For Chinese Cruise Travelers: Toward An Integrated Model, Tianyu Pan
FIU Electronic Theses and Dissertations
Understanding the decision-making process and predicting cruise consumers behavior are critical. This study develops and tests a structural equation model (SEM) using the Theory of Planned Behavior (TPB) and Motivation – Satisfaction Theory to explain Chinese consumers travel motivation and behavioral intention in the cruise industry. Nine hypotheses were proposed regarding the relationships between second-order factor Motivation, travel satisfaction, and the original TPB constructs. Results of the study demonstrated that the integrated model fits the data relatively well, exploring the driving factors of Chinese consumers to participate in cruise travel. The path weight of every hypothesis is significant, and all …
Homeownership As A Sign Of Immigrants' Consumer Acculturation: The Role Of Region Of Origin, Mario V. González Fuentes, C. Iglesias Fernández
Homeownership As A Sign Of Immigrants' Consumer Acculturation: The Role Of Region Of Origin, Mario V. González Fuentes, C. Iglesias Fernández
Mario Gonzalez Fuentes
One of the limitations highlighted by the consumer acculturation literature is the lack of empirical research to identify better constructs or indicators of consumer acculturation. In this article, the use of homeownership by immigrants in the host society is proposed as an indicator of advanced consumer acculturation. The decision to own a home by a minority group, such as immigrants, represents a key landmark in the process of adaptation to the new culture and a commitment with the host country's values and culture. The empirical case used is the immigrant population of Spain. The sharp rise in its foreign-born population …
Enhancing Consumer Engagement In An Online Brand Community Via User Reputation Signals: A Multi-Method Analysis, Sara Hanson, Lan Jiang, Darren Dahl
Enhancing Consumer Engagement In An Online Brand Community Via User Reputation Signals: A Multi-Method Analysis, Sara Hanson, Lan Jiang, Darren Dahl
Marketing Faculty Publications
Generating and maintaining consumers’ engagement in online brand communities is critical for marketing managers to enhance relationships and gain customer loyalty. In this research, we investigate how the type of signal used to indicate user reputation can enhance (or diminish) consumers’ community engagement. Specifically, we explore differences in perceptions of points (i.e., point accrual systems), labels (i.e., descriptive, hierarchical identification systems), and badges (i.e., descriptive, horizontally-ordered identification systems). We argue that reputation signals vary in the degree to which they can provide role clarity—the presence of user roles that deliver information about expected behaviors within a group. Across several studies, …
An Assessment Of The Factors Influencing The Selection Of The Best Carsharing Alternative In Portland Area Using Hierarchical Decision Modeling (Hdm), Saeed Alzahrani, Ahmed Alzahrani, Xuran Dai, Wei-Chen Hsu, Rashi Tiwari
An Assessment Of The Factors Influencing The Selection Of The Best Carsharing Alternative In Portland Area Using Hierarchical Decision Modeling (Hdm), Saeed Alzahrani, Ahmed Alzahrani, Xuran Dai, Wei-Chen Hsu, Rashi Tiwari
Engineering and Technology Management Faculty Publications and Presentations
Carsharing is a business model of car rentals that allows consumers to benefit from a private vehicle for short periods while being relieved of the costs of the purchase and maintenance. Carsharing is a growing industry and some players are trying to get a hold in the already competitive market. The current transportation market offers consumers many options for buying a vehicle, but fewer practical options for using a vehicle occasionally. Carsharing provides the benefits of allowing easy access to vehicles spread across the city that are rented per an hour or day. It is an increasingly common option for …
Dignity Transacted, Lu-In Wang, Zachary W. Brewster
Dignity Transacted, Lu-In Wang, Zachary W. Brewster
Articles
In interactive customer service encounters, the dignity of the parties becomes the currency of a commercial transaction. Service firms that profit from customer satisfaction place great emphasis on emotional labor, the work that service providers do to make customers feel cared for and esteemed. But performing emotional labor can deny dignity to workers, by highlighting their subservience and requiring them to suppress their own emotions in an effort to elevate the status and experiences of their customers. Paradoxically, the burden of performing emotional labor may also impose transactional costs on some customers by facilitating discrimination in service delivery. Drawing on …