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Brown-Forman Corporation And The Distilleries Industry, Keely J. Higbie
Brown-Forman Corporation And The Distilleries Industry, Keely J. Higbie
MBA Student Scholarship
This study showed that Brown-Forman Corporation’s (Brown-Forman) has a winning business strategy. It passes the three major tests, which are the Fit Test, Competitive Advantage Test, and Performance Test. The company’s strategy effectively addresses the company’s situation both internally and externally. The strategy takes advantage of most of the industry’s trends, mitigates the negative impacts of the industry’s driving forces, and ensures that the company meets the industry’s key success factors. It helps the company achieve sustainable competitive advantages by fully utilizing its biggest resources and capabilities.
The strategy has also directly contributed to the company’s financial success and market …