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Full-Text Articles in Business
Just Tell Me The Rules! Or When Did The Rules Change?, Valerie Christian
Just Tell Me The Rules! Or When Did The Rules Change?, Valerie Christian
WCBT Faculty Publications
Anne is an experienced direct marketer. Just promoted to CEO, Anne proves to be naïve in managing The ABC Catalog Company, despite her twenty years of experience with the company. She prefers to set simple, straightforward rules for her direct reports to follow. Her management philosophy has been influenced by advice from her mentor and by her personal experiences working with her direct reports when they were her colleagues. According to Anne “The big picture is for her (and perhaps her newly-appointed and trusted CFO, Jeff) to worry about.” Anne feels that many of her direct reports are incapable or …
Meanings Transferred Through The Consumption Of Jewelry In Romania, Meagan Call
Meanings Transferred Through The Consumption Of Jewelry In Romania, Meagan Call
Undergraduate Honors Capstone Projects
In the past decade, there has been a vast expansion and globalization of markets. This "globalization demands that consumer researchers have experience and knowledge about individual countries and international conditions" (Arnould et al, 2002). The globalization of consumer research "demands that...researchers have experience and knowledge about individual countries and international conditions...meaningful synthesis and comparison demands not just proficiency in statistical methods and languages but insights into cultural differences" (Arnould et al, 2002). What is important for marketers to understand is the relationship between culture and product meanings. One important area of meanings involves personal meanings such as those high involvement …