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Sovran Financial Corporation Competitive Analysis, Don Kierson

Master's Theses

Competitive theories attempt to describe, analyze, rationalize and predict behaviors when two or more people want the same thing. Competition appears to come naturally to humans. We have evolved over vast number of generations in response to changes in our environment. Our early struggle for existence led to a highly developed tendency toward aggressive behavior. The process of natural selection depended on this trait to ensure that the strongest members of our species flourished. If unchecked, however, aggression would have eventually destroyed mankind. V.C. Wynne-Edwards²⁹ theorized that societies of higher animals have developed "conventional competitions" which encourage aggression while …