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Full-Text Articles in Business
Technology Licensing And Innovation – A Correction On Two-Part Tariff Analysis, Yuanzhu Lu, Swapnendu Banerjee, Sougata Poddar
Technology Licensing And Innovation – A Correction On Two-Part Tariff Analysis, Yuanzhu Lu, Swapnendu Banerjee, Sougata Poddar
Economics Faculty Articles and Research
The main purpose of this note is two-fold: (i) Correcting an error in the two-part tariff licensing contract, and (ii) Altering one of the main results following the two-part tariff analysis in Mukherjee and Mukherjee (2013). This also strengthens the primary conclusion of Mukherjee and Mukherjee (2013).
Google Ads: A Strategic Audit, Jessee Zhang
Google Ads: A Strategic Audit, Jessee Zhang
Honors Theses
Google began as an internet search product, allowing users to find relevant sites based on a search query. Over the past several decades, Google has become an extremely large and profitable business though online digital advertisements. While Google has a diverse product mix, the overwhelming majority of its revenue is generated through ads. This strategic audit first looks at the current external environment, looking at the political, economic, social, and technological changes and opportunities relevant to the industry. Then, it looks at the current competitive environment and shows the profitability of the business because of the large barrier to entry. …
Entrepreneurship In Silicon Valley: The Road To Sustainable Prosperity, June Y. Lee
Entrepreneurship In Silicon Valley: The Road To Sustainable Prosperity, June Y. Lee
Entrepreneurship, Innovation, and Strategy
No abstract provided.