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Full-Text Articles in Business
The Effect Of Technological Environment And Competitive Strategy On Licensing Decisions, Matthew H. Roy, Sanjiv S. Dugal
The Effect Of Technological Environment And Competitive Strategy On Licensing Decisions, Matthew H. Roy, Sanjiv S. Dugal
WCBT Faculty Publications
The expectation that firms that have a high differentiation strategy will also have low levels of licensing is not supported. For business units (BU) with products in the growth stages, the competitive strategy of the BU did not significantly affect licensing decisions. The results are not too surprising when one considers new technological advancements and global competition. A company may perceive its technological advantage as transitory and expect rapid imitation by competitors. In such a case, the company might want to license the innovation as quickly as possible to gain global acceptance. It is shown that when products mature, the …
The Systems Approach To Analysing Supply Chains And Improving Their Performance, Edward Sweeney
The Systems Approach To Analysing Supply Chains And Improving Their Performance, Edward Sweeney
Conference papers
One critical weakness of traditional company-wide business improvement models, which are often based on systems thinking, is that the focus is largely on a company’s internal operations and business processes. As a result of the increasingly complex global supply chains of which companies are part, improving ones own business is no guarantee of success in today’s business environment. This paper describes an extension of traditional systems approaches beyond the operations of an individual company to the complete supply chain. The result is the