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Business Administration, Management, and Operations

Undergraduate Research Conference

2024

Articles 1 - 4 of 4

Full-Text Articles in Business

How To Increase Sfasu Enrollment?, Nathan Brown, Jared Manos, Sakina Mundrawalla, Stephanie Ruvalcaba Apr 2024

How To Increase Sfasu Enrollment?, Nathan Brown, Jared Manos, Sakina Mundrawalla, Stephanie Ruvalcaba

Undergraduate Research Conference

No abstract provided.


Interest In Masters Programs At Stephen F. Austin State University, Tatum Liles, Ngoc Dang Apr 2024

Interest In Masters Programs At Stephen F. Austin State University, Tatum Liles, Ngoc Dang

Undergraduate Research Conference

We noticed SFASU has a substantially lower Masters program enrollment rate when compared to other Universities of similar size. To improve the post-graduate enrollment rates at SFA, primary research must be completed to understand why students choose to enroll or not to enroll in master's programs at SFA.


Basketball For South Africa: An Examination Of The Business Landscape In South Africa And The National Basketball Association's Venture Into The South African Market, Anaya Freeman Apr 2024

Basketball For South Africa: An Examination Of The Business Landscape In South Africa And The National Basketball Association's Venture Into The South African Market, Anaya Freeman

Undergraduate Research Conference

This research paper was completed as an Honors Project for an SFASU International Management course in the fall of 2023. The paper covers the National Basketball Association's (NBA) overall business strategy and its expansion into the state of South Africa. The study introduces South Africa and its business environment, including its government structure, economic environment, trade environment, and political risks. Then, an analysis of how the NBA works in the international arena is done. The analysis examines the creation of NBA Africa and why the league targeted that area. The results of the research found that the N BA's Basketball …


Spring & Prince Boutique, Maxine Brown, Leah Powell Apr 2024

Spring & Prince Boutique, Maxine Brown, Leah Powell

Undergraduate Research Conference

Broad Statement: Does social media directly impact the sales of the company?