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Full-Text Articles in Business
The Desires To Work For An Organizational Culture Type Based On Personality Characteristics And Gender, Emily Lauth
The Desires To Work For An Organizational Culture Type Based On Personality Characteristics And Gender, Emily Lauth
Undergraduate Honors Thesis Collection
Finding a company to work for is a two-way street in that a job applicant must like the company and the company must like the applicant. Job applicants and hiring companies both want to find a mutual fit. This fit can potentially be observed through the personality characteristics and gender of the applicant as well as the organizational culture type of the company. The purpose of this study is to understand how individuals view an organizational culture and have the desire to work for an organizational culture type based on individuals’ personality characteristics and gender.
The Impact And Interaction Of Music Familiarity And Congruency On Responses To Advertisements, Michael Blecha
The Impact And Interaction Of Music Familiarity And Congruency On Responses To Advertisements, Michael Blecha
Undergraduate Honors Thesis Collection
Music is commonly used by marketers to enhance the effectiveness of ads. Research shows that music can make ads more memorable and shape a viewer's response to the ad. This study explores the impact of three music characteristics, its likability, its familiarity and its "fit" with the ad (referred to as congruency), on consumer response to an ad. I hypothesized that all three music characteristics would positively impact responses to an ad. Additionally, I hypothesized that there would be a significant interaction between music familiarity and congruency with subjects responding the most positively to an ad when the music was …
Consumer Choice Tactics For Common, Repeat Purchase Products: Using Tissues And Deodorant To Predict And Understand Consumer Behavior, Alicia Elizabeth Dixon
Consumer Choice Tactics For Common, Repeat Purchase Products: Using Tissues And Deodorant To Predict And Understand Consumer Behavior, Alicia Elizabeth Dixon
Undergraduate Honors Thesis Collection
Currently there is limited research on the consumer decision-making process for low involvement products. The purpose of my study was to better understand the consumer decision-making process for common, repeat purchase products. Specifically, I was looking at how gender and generational differences impacted the decision-making process when purchasing two low-involvement products, tissues and deodorant. One hundred and ten students, staff and faculty were asked to look at a constructed store aisle and purchase both a box of tissues and stick of deodorant and complete a questionnaire responding to questions regarding their decision choice. The questiOl1J1ai re collected information regarding six …