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Examining The Role Of Business Intelligence And Analytics In Hospitality Revenue Management, Anna I. Kharitonova
Examining The Role Of Business Intelligence And Analytics In Hospitality Revenue Management, Anna I. Kharitonova
UNLV Theses, Dissertations, Professional Papers, and Capstones
Most hospitality revenue management forecasting systems were built prior to the business intelligence and analytics movement. Only recently these systems have been enhanced to offer contemporary business intelligence and analytics functionalities. In addition, revenue management professionals are receiving support from standalone, supplementary business intelligence and analytics platforms. The purpose of this dissertation was to produce a holistic review of and establish the role of business intelligence and analytics within hospitality revenue management. Data was collected from twenty-three interviews; all participants were employed by hospitality organizations in revenue management specific positions. Grounded theory methodology was utilized. The results show that nearly …