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Business Administration, Management, and Operations
UNLV Theses, Dissertations, Professional Papers, and Capstones
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Full-Text Articles in Business
Examining The Effects Of Casino Lottery Promotions, Maria Colin Magaña
Examining The Effects Of Casino Lottery Promotions, Maria Colin Magaña
UNLV Theses, Dissertations, Professional Papers, and Capstones
Casinos employ marketing and promotional activities to attract and retain customers within the competitive industry. Promotions awarding players thousands of dollars are not uncommon. To capitalize on this investment, the success of these promotional activities is crucial. The effectiveness of casino promotions has been scarcely examined within research. Only a few studies have directly examined the impact of casino lottery promotions (Lucas & Bowen, 2002; Lucas et al., 2006; Suh et al., 2014). Literature on promotional games can be used to fill the gap in knowledge regarding casino lottery promotions and to provide a starting point for future research. This …
Table Games Revenue Management: A Bayesian Approach, Daryl F. Boykin
Table Games Revenue Management: A Bayesian Approach, Daryl F. Boykin
UNLV Theses, Dissertations, Professional Papers, and Capstones
With growing competition for casino floor space, the Table Games department is under increased pressure to improve revenues. Current systems in the department rely upon a supervisor's intuitive knowledge about business trends hourly to respond to business levels. By using Bayesian analysis, it is possible to develop a functional revenue management system for making optimal business decisions in the Table Game Departments.