Business Commons^™

Senior Business Seminar Proposal, Alex C. Mcgrainer

Senior Honors Projects

How could a single idea increase the value of a university’s college of business? My project aims to do this through the successful implementation of a single class. It addresses some of the most important factors that current and prospective students should consider while they undergo their college searches, such as the post-graduation employment rate and starting salary across majors of interest.

My inspiration for the topic came from students struggling to find a job. I realized that every year around March, they would begin to suffer due to the self-inflicted pressure of being unemployed after commencement. I immediately knew …

Changefest: Creating Significant Positive Change In Just One Day, Elana Rivkin

Senior Honors Projects

Upon getting involved with, and eventually becoming the President of, the student organization, Thrive, I felt a spark of innovation within me. Thrive is an entrepreneurial organization centered around helping students create socially impactful projects. While each member initially worked on their own individual projects, we capitalized on the connections and resources we had mutually to create something bigger than ourselves as a group. That is where the idea for ChangeFest came about. ChangeFest is a day-long event where students have the power to make substantial change on their campuses. Many college students lack the intrinsic motivation to push themselves …

Soul Simplicity: An Inquiry Into Dance, Women And Islam, Mariam T. Odetunde

Senior Honors Projects

Islam has guidelines and rules that its followers must abide by in order to fulfill the tenets of the religion. Lawful acts are labeled “al-halal” and the unlawful and prohibited are “al-haram.” Many al-haram activities affect Muslim women specifically – particularly some leisure activities, such as listening to music and dancing. For example, Islam does not permit activities that can be perceived as “erotic” or “arousing male passions.” Elder Muslim women guide and supervise younger women in order to pass along religious morals and values from generation to generation. I am the product of this tradition and my research is …

#Keepvolunteeringcool - A Marketing Analysis Of The Uri Service Corps, Caroline L. Hacunda

Senior Honors Projects

Since 2009, the University of Rhode Island has offered Alternative Spring Break trips to students who are passionate about service and want to become more involved within the community doing meaningful and engaging volunteer work. These trips are completely student planned and fundraised with the guidance of a group of student leaders for each trip. Over the years, this program has exponentially grown, leading to our biggest year yet with two trips staying in Rhode Island and three out of state trips offered in 2017. In the past, the spring break trips were hosted by URI S.A.V.E.S and URI Habitat …

Tour Guides Take Technology: Mobilizing The Coverage Process, Cassie Jes Jacob

Senior Honors Projects

Technology has progressed more in the past decade than it has in the past century, and it has changed the way we live. To succeed in this society, innovation is a necessity. A recent phenomenon in technology is the use of mobile applications designed to make our lives and daily activities, such as note-taking and scheduling, more convenient.

This project explores the use of mobile applications in a business. At URI, the Tour Guide team acts as a business that manages over 100 employees as they lead visits around campus for prospective students.

These employees are college-age students raised in …

Organization Restructuring And Leadership Development, Elizabeth Rogers, Danielle Wolf

Senior Honors Projects

The University of Rhode Island’s chapter of the American Marketing Association (AMA) has progressively grown as a student run organization throughout the past decade. During this period, the leadership team faced the challenge of engaging members and transitioning smoothly from year to year. These two issues were linked to the chapter organizational structure and the leadership transition processes, respectively. In order to improve and become competitive on a national level with other AMA collegiate chapters and marketing degree programs, it is important to continuously reevaluate the chapter’s strategy. This research aims to seek best practices that can be applied for …

The Interaction Of Involvement, Message Framing, And Brand-Cause Fit In A Cause-Related Marketing Context, Jessica L. Kosak

Senior Honors Projects

Over the past few years, cause-related marketing has become a prevalent aspect of brand building in many businesses. Cause-related marketing (CRM) can be defined as “a strategic positioning and marketing tool which links a company or brand to a relevant social cause or issue, for mutual benefit” (Pringle & Thompson, 1999, pg.1). The key word in this definition is “strategic” because a brand must think strategically about which cause they want to associate with their brand in order to differentiate their brand and be relevant to consumers. In today’s world, consumers want to have a connection and feel confident in …