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Increasing The Adoption Of Electronic Commerce By Smes: Reflections From An Empirical Study, Rosemary Stockdale, Craig Standing
Increasing The Adoption Of Electronic Commerce By Smes: Reflections From An Empirical Study, Rosemary Stockdale, Craig Standing
Research outputs pre 2011
This paper examines the perceptions of SMEs, local business associations and government workers in four regions of Western Australia regarding the adoption of electronic commerce. It first discusses the drivers and barriers that affect SME participation in e-commerce as identified by the literature, before offering an alternative to the notion oj SMEs as a homogenous group, The authors reflect on the concerns raised in a recent empirical study and offer some conclusions and recommendations.