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Full-Text Articles in Business
Marketing Strategy And Wall Street: Nailing Down Marketing's Impact, Dominique M. Hanssens, Roland T. Rust, Rajendra Kumar Srivastava
Marketing Strategy And Wall Street: Nailing Down Marketing's Impact, Dominique M. Hanssens, Roland T. Rust, Rajendra Kumar Srivastava
Research Collection Lee Kong Chian School Of Business
Stock prices are based in large part on corporate financial statements, augmented by analysis by stock analysts. The ultimate goal of any marketing expenditure should be to increase the value of the firm, but the road from marketing expenditure to stock price is usually circuitous. This is because marketing’s path to financial impact is through revenues, and the road to revenues runs through the customer.
Managing Project Portfolios, Martin Lockett, Bert De Reyck, Andrew Sloper
Managing Project Portfolios, Martin Lockett, Bert De Reyck, Andrew Sloper
Research Collection Lee Kong Chian School Of Business
Portfolios are part of the bedrock of any financial services company. Yet, other industries are now starting to use a similar approach -not with stocks and bonds, but with business projects. Martin Lockett, Bert De Reyck and Andrew Sloper think it's a great idea, but only if it's done right.
R&D Project Scheduling When Activities May Fail, Bert De Reyck, Roel Leus
R&D Project Scheduling When Activities May Fail, Bert De Reyck, Roel Leus
Research Collection Lee Kong Chian School Of Business
An R&D project typically consists of several stages. Due to technological risks, the project may have to be terminated before completion, each stage having a specific likelihood of success. In the project planning and scheduling literature, this technological uncertainty has typically been ignored and project plans are developed only for scenarios in which the project succeeds. In this paper we examine how to schedule projects in order to maximize their expected net present value when the project activities have a probability of failure and when an activity's failure leads to overall project termination. We formulate the problem, show that it …
Project Options Valuation With Net Present Value And Decision Tree Analysis, Bert De Reyck, Zeger Degraeve, Roger Vandenborre
Project Options Valuation With Net Present Value And Decision Tree Analysis, Bert De Reyck, Zeger Degraeve, Roger Vandenborre
Research Collection Lee Kong Chian School Of Business
Real options analysis (ROA) has been developed to correctly value projects with inherent flexibility, including the possibility to abandon, defer, expand, contract or switch to a different project. ROA allows computing the correct discount rate using the replicating portfolio technique or risk-neutral probability method. We propose an alternative approach for valuing Real Options based on the certainty-equivalent version of the net present value formula, which eliminates the need to identify market-priced twin securities. In addition, our approach can be extended to the case of multinomial trees, a useful tool for modeling uncertainty in projects. We introduce within decision tree analysis …
Rethinking The Role Of Management Consultants As Disseminators Of Business Knowledge: Knowledge Flows, Directions, And Conditions In Consulting Projects, Andrew Sturdy, Karen Handley, Timothy Adrian Robert Clark, Robin Fincham
Rethinking The Role Of Management Consultants As Disseminators Of Business Knowledge: Knowledge Flows, Directions, And Conditions In Consulting Projects, Andrew Sturdy, Karen Handley, Timothy Adrian Robert Clark, Robin Fincham
Research Collection Lee Kong Chian School Of Business
Consultants are seen as core agents in the dissemination of business knowledgethrough their relative expertise and/or rhetorical and knowledge management practices.However, relatively few studies focus specifically on their role in projects with clientorganisations. This paper examines knowledge flow in consultancy projects fromlongitudinal observation and interview research as well as a survey of clients andconsultants working together. Our analysis suggests that the conventional view ofconsultants as disseminators of new management ideas to clients is, at best,exaggerated and certainly misrepresents their role in project work. Firstly, it tends tooccur by default rather than by design. More importantly however, learning is oftenconcerned with …