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Full-Text Articles in Business
Tqm, Strategy, And Performance: A Firm‐Level Analysis, Manal M. Yunis, Joo Y. Jung, Shouming Chen
Tqm, Strategy, And Performance: A Firm‐Level Analysis, Manal M. Yunis, Joo Y. Jung, Shouming Chen
Management Faculty Publications and Presentations
Purpose
The purpose is to examine the role of TQM in a strategy‐TQM‐performance model. More specifically, it seeks to investigate whether TQM has a driving role in the formation of strategy or has a mediating effect in the strategy‐performance relationship.
Design/methodology/approach
A survey was used to collect data. The instrument was assessed for its validity and reliability. Structural equation modelling was employed.
Findings
TQM influences strategy formulation process and it is a dynamic resource that contributes to the achievement of a sustainable competitive advantage. In addition, soft TQM has a higher impact than hard TQM on competitive strategy formulation and …