Business Commons^™

Corporate Social Responsibility: A Case Study On Carlsberg, Anne Sofie Brusendorff

Mahurin Honors College Capstone Experience/Thesis Projects

In today’s business environment corporate social responsibility (CSR) and sustainability are extremely influential in a firm’s competitiveness. A literature review will provide an analysis of past cases illustrating the importance of CSR, considering both positive and negative impacts CSR strategy can have on business success. Furthermore, important definitions and terminology critical to understanding CSR will be highlighted. This paper explores the evolution of CSR and provides a general overview of the effects CSR can have on a company’s reputation. The way a company can effectively utilize a CSR-strategy as a competitive advantage is also examined, along with scholarly views both …