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Re-Architecting The Firm For Increased Value: How Business Models Are Adapting To The New Ai Environment, Gozde Turktarhan, David S. Aleong, Chandra Aleong
Re-Architecting The Firm For Increased Value: How Business Models Are Adapting To The New Ai Environment, Gozde Turktarhan, David S. Aleong, Chandra Aleong
Journal of Global Business Insights
This paper is an examination of how technology, specifically artificial intelligence (AI), brings about changes in business models, with corresponding impacts on the fields of economics and business. Concepts such as value creation and competitive advantage have cascading effects on organizational culture and the functional framework of a firm. Data creation, management, and curation using media platforms enable enhanced scalability and logistics management such that the firm can be re-architected around a digital core. Organizational structure with functions such as marketing and human resource management are integral links in the automated value network anticipating and responding to customers’ needs while …