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Pilgrim Experience And Revisit Intention Post Covid-19: An Exploratory Study Of Amarnath Holy Shrine In Jammu And Kashmir, India, Ramjit Singh, Adil Nazki, Mudasir Mir
Pilgrim Experience And Revisit Intention Post Covid-19: An Exploratory Study Of Amarnath Holy Shrine In Jammu And Kashmir, India, Ramjit Singh, Adil Nazki, Mudasir Mir
International Journal of Religious Tourism and Pilgrimage
The present preliminary study seeks to explore the pilgrim tourist experience and their revisit intentions post-COVID pandemic. Data were collected at the Amarnath Holy Shrine in Jammu and Kashmir, India, using a combination of primary and secondary sources, including seven in-depth semi-structured telephone interviews with pilgrims using the snowball sampling technique. Five main themes were found regarding revisiting intentions, including ease of registration, safety and security, health facilities, accommodation facilities, food and beverage services, and connectivity of the destinations. The study highlights that despite COVID-19, most respondents agree to return to visit the holy Amarnath Cave as they felt that …