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Full-Text Articles in Business
Ralph Lauren Strategic Analysis, Baylee Christoffersen
Ralph Lauren Strategic Analysis, Baylee Christoffersen
Honors Theses
Ralph Lauren is an apparel company with ownership of many other well-known companies such as Polo Ralph Lauren and Polo Jeans Company. The company specializes in luxury items. Their business model focuses on providing top quality products that are timeless, authentic and inspirational. An analysis of their business strategy will discuss the influential factors on the industry and the company itself using a SWOT analysis. This will identify how Ralph Lauren approaches their opportunities and threats to the company as well as how they address their strengths and weaknesses. Porter’s Five Forces will also be used to determine how Ralph …
A Cooperative Business Analysis Of Starbucks Corporation & Reflection By Principal Financial Investigator, Abigail R. George
A Cooperative Business Analysis Of Starbucks Corporation & Reflection By Principal Financial Investigator, Abigail R. George
Honors Theses
The purpose of this research is a business analysis of Starbucks Corporation. The company is commonly known for its distinctive coffee shops and operates over 31,000 stores worldwide. Starbucks is also known for extreme brand loyalty, strong market position, high quality products, and premium service. The Company's weaknesses include expensive raw material and product costs, overcrowding in the US, and overdependence in the US market. If Starbucks positions themselves correctly, they have an opportunity to expand into new markets and establish brand loyalty across the globe, with expansion comes diversifying products which would expand their product mix and make them …
Adidas: A Strategic Audit, Rebekah Birch
Adidas: A Strategic Audit, Rebekah Birch
Honors Theses
Adidas is a leader of today’s sportswear industry with its core competencies being footwear and apparel. Adidas employs various strategies to remain competitive in the industry against powerful companies including Nike and Under Armour. The industry is strongly defined by the high levels of competitive rivalry, among other forces. Adidas is directly affected by various factors in their external environment including political, economic, social, technological and environmental factors. It also has various opportunities and threats that affect its external environment and help determine the company’s success. Adidas’s internal environment explains the basis of their strategic decisions and why certain aspects …