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Full-Text Articles in Business
Hiring Decisions: Impacts Of Applicant Gender And Social Media Presence, Alicia Ostrowski
Hiring Decisions: Impacts Of Applicant Gender And Social Media Presence, Alicia Ostrowski
Honors College Theses
Studies show that hiring decisions can be influenced by an applicant’s social media profile (Broughton et al., 2013) as well as their gender (Garcia-Retamero & Lopez-Zafra, 2009). Women, compared to men, are more likely to face hiring discrimination (Garcia-Retamero & Lopez-Zafra, 2009) and many hiring managers tend to look at an applicant’s social media profiles for additional information during the hiring process (Broughton et al., 2013). There is a lack of substantial research on the combination of these two factors. This study examined the effects of gender and social media type on hiring decisions.
Jonny Boy Cookies' Event Campaign Targeting College Students, Ye'senia L. Agosto-Rivera
Jonny Boy Cookies' Event Campaign Targeting College Students, Ye'senia L. Agosto-Rivera
Honors College Theses
The evaluation of data from social media sites can offer valuable decision-making data for small businesses. Generally, college students are dependent on the Internet and social media sites precisely to connect with others socially. Can small businesses with limited finances and limited technical knowledge compete in this new social media-driven market to develop more in-person events? This paper discusses a detailed event campaign for Jonny Boy Cookies to expand their college student demographic beyond their current middle-aged women demographic. Quantitative approaches will be used to guide the research and implementation of new methods.