Business Commons^™

Exploring The Operationalization Of Market Sensing In A Higher Education Organization, Ashish Bhardwaj

Dissertations and Theses Collection (Open Access)

Market sensing is a dynamic capability of an organization that enables management to understand the market environment and develop strategic plans that best position the organization to continue to be relevant to the marketplace and sustain an advantaged competitive position. Extant research has explored the difference between ordinary and dynamic capabilities and proposed the role of dynamic capabilities as enabling the configuration and reconfiguration of the organization’s assets in response to or in anticipation of a rapidly evolving market environment, to maintain competitive advantage.

Market sensing dynamic capability has been hypothesized to consist of three key organizational processes – sensing, …

The Effect Of Psychological Distance On Online Advertising: A Case Study Of Video Enrollment Advertisement Of Colleges, Xian He

Dissertations and Theses Collection (Open Access)

Advertising for enrolment through the Internet has become an important means of enrolment promotion in Chinese universities. However, there is currently no clear research conclusion on how to conduct effective advertising, especially on the selection of factors such as promotion time, promotion platform, and promotion targets. Based on the construal level theory, this study investigated the effects of different types of college enrolment advertising on different new media platforms, using different dimensions of psychological distance corresponding to factors such as promotional time and promotional area. The empirical results show that different advertising types do have significant effect differences on different …

The Impact Of Subordinates’ Proactive Personality On Empowering Leadership, Xin Zhan

Dissertations and Theses Collection (Open Access)

Research has documented numerous benefits of proactive personality for employees’ job outcomes. However, the success of proactive employees largely depends on their leaders’ empowerment. Extant research has focused on the bright side of proactive personality for inducing empowerment, without considering its risks. We thus have an incomplete understanding of the effects of employees’ proactive personality on empowering leadership. I take a balanced perspective on proactive personality and propose that proactive personality has an inverted U-shaped relationship with empowering leadership, such that empowering leadership is highest when proactive personality is at a moderate level. I argue that leader-member exchange (LMX) mediates …

Exploring The Development Of An Agribusiness Ecosystem For Singapore: Lessons From Taiwan, Kuo-Chang Fu

Dissertations and Theses Collection (Open Access)

The COVID-19 pandemic and complex global circumstances have prompted a heightened level of apprehension about food security in Singapore. With a land area of slightly over 700 square kilometers, of which a mere 1% is dedicated to agricultural purposes, Singapore's overall level of food self-sufficiency is less than 10%. Historically, Singapore has relied on imports to address its food deficits. However, due to the pandemic's impact and geopolitical tensions, which have resulted in instability within the global supply chain, Singapore is now compelled to re-evaluate its approach to food security. Consequently, there has been a substantial focus on exploring strategies …

Title Matters: Impacts Of Titles On User Engagement In Short Video Platforms, Hao Chen

Dissertations and Theses Collection (Open Access)

With the increasing popularity of short video marketing in business world, understanding how to engage short video viewers has attracted the attention from both academics and practitioners. Prior studies on short videos mainly focus on how characteristics of users or the attributes of video content affect marketing effectiveness. As a heuristic cue of short video content, the video title is expected to grab viewers’ attention thereby playing an important role in influencing viewers’ attitudes towards the short video consumption. Drawing on signaling theory, I propose that the characteristics of short video titles, such as the length, the sentiment strength, and …

Customer Value, Product Repositioning And Supply Chain Strategy: A Case Of Supply Chain Design For Lansea Corporation, Lei Zhang

Dissertations and Theses Collection (Open Access)

With continuous development of Chinese economy, the incomes of Chinese citizens are constantly increasing, leading to dramatical changes of consumer demand patterns, especially in household electric appliances. The analysis of income and household wealth shows that the proportion of the middle-class population is about 20%-30% of the total population, and this proportion is still increasing. Consequently, it seems that consumption is constantly upgrading. This means, on one hand, part of the consumers still focuses on quality and cost, while on the other hand, part of consumers pays more attention on performance and styles. Therefore, it is critical for the manufacturers …

Impacts Of Information Channels On Consumer Decision Journey: Evidence From An Experience Durable Goods Industry, Chih-Wei Tsai

Dissertations and Theses Collection (Open Access)

With the emergence of various information technologies, how to reasonably layout in different touch points has become a crucial issue for the company in practice, especially for those experienced durable goods with greater uncertainty and decision complexity. The company seeks to leverage the limited budget to achieve the most efficient marketing strategies, and thus the most effective combination of information channels. On the other hand, consumers could be easily influenced by different information resources in the process of purchase decision-making, and their information search behavior will gradually change with their accumulation of knowledge, experience and distinctive search objectives. Therefore, this …

The Impact Of Ipo Pricing Model On The Issuing Price: Evidence From China, Shancheng Chen

Dissertations and Theses Collection (Open Access)

IPO pricing effectiveness refers to the deviation between the IPO price in the primary market and the actual trading price in the secondary market at the initial stage of listing. IPO underpricing ratio is the main research index used to investigate the effectiveness of IPO pricing in capital market. The phenomenon of excessive IPO underpricing brings many problems to the development of Chinese capital market. The GEM from the establishment of the initial audit system to the registration system, to the inquiry of the implementation of the new rules, IPO underpricing rate has been gradually controlled. This paper mainly studies …

A Study On The Business Models Of Chinese Video Websites And Its Evolution, Xiaohui Wang

Dissertations and Theses Collection (Open Access)

This dissertation delves into the 20-year developmental history of Chinese video websites, with specific emphasis on major players currently in operation such as iQIYI, Tencent Video, Youku, Bilibili, and Mango TV. It critically analyzes the business model of Chinese video websites from five key dimensions—developmental evolution, market operation, content production, user relationships, and policy relations—providing a comprehensive understanding of the industry’s landscape. Research has shown that the business models of Chinese video websites present not a simple chain relationship but a complex network of relationships. Elements such as capital, market, content, technology, users, and policies dynamically interact and balance each …

Reading Between The Lines Of The Second-Hand E-Commerce Business In China: A Study Of Consumer Behaviour Xianyu Second-Hand Platform, Bing Sun

Dissertations and Theses Collection (Open Access)

Second-hand transactions are gradually becoming an indispensable and significant form of the sharing economy; however, there is limited research on consumer behaviour in second-hand markets in an online environment. This dissertation aims to enrich the research in this area by analysing the impact of the characteristics of buyers, sellers, and products in second-hand markets on consumer purchasing intentions and behaviours. The study uses transaction data from Xianyu, China’s largest C2C second-hand trading platform, to investigate the factors that influence consumers’ choices between first-hand and second-hand trading platforms. It was found that consumers have a higher willingness to purchase well-known brands …

Ceo Humility And Firm Resilience, Yuehua Shen

Dissertations and Theses Collection (Open Access)

In today’s fast-changing world, firm resilience becomes an important force for firms to survive and develop. This dissertation aims to investigate the relationship between CEO humility and firm resilience, and further tackle the underlying mechanism behind the relationship. Based on upper echelons theory, this dissertation proposes that CEO humility promotes firm resilience, and the positive influence is mediated by stakeholder relationship capability. Moreover, competitive uncertainty and CEO work experience variety positively moderate the connection between CEO humility and stakeholder relationship capability. Using survey data from 119 CEOs in China, this dissertation tests the theoretical hypotheses and offers several implications for …

A Study Of The Impact Of Data Intelligence On Software Delivery Performance, Yongdong Dong

Dissertations and Theses Collection (Open Access)

With the rise of big data and artificial intelligence, data intelligence has gradually become the focus of academia and industry. Data intelligence has two obvious characteristics: big data drive and application scene drive. More and more enterprises extract valuable patterns contained in data with prediction and decision analysis methods and technologies such as large-scale data mining, machine learning and deep learning and use them to improve the management and decision in complex practice, so as to promote changes of new business modes, organizational structures and even business strategies, and improve the operational efficiency of organizations. However, there are few studies …

A Study On The System Of Influential Factors For High-Quality Development Of Chinese Cultural And Tourism Small Towns: Insights From W Town, Yu Chen

Dissertations and Theses Collection (Open Access)

Under the dual support of the government and market, the number of cultural and tourism small towns in China has increased rapidly in recent years. However, many small towns have encountered problems such as poor performance, disputes over interests, and operational deficiencies during their rapid development. As China's economy gradually enters a phase of high-quality development, how to promote the high-quality development of cultural and tourism small towns has become a concern for experts in the industry and academia. Currently, research on the high-quality development of cultural and tourism small towns in China is relatively fragmented and lacks a comprehensive …

Humanized Management, Fairness Perception And Health Of Merchant Ecosystem: Driving Mechanisms Of The Digital Age, Zeyong Zhuang

Dissertations and Theses Collection (Open Access)

In the era of digital transformation, the competition among individual enterprises has evolved into competition of business ecosystems, and the merchants in shopping malls have evolved from atomistic competition to ecological competition. Therefore, merchants must ensure the health of business ecosystems to establish competitive advantages. This study uses the survey data of merchants in five shopping malls in Guangzhou to empirically test the mechanism of the effect of humanized management on the health of business ecosystems in the context of digital transformation.

The empirical results show that: 1. Humanized management of shopping malls helps to build trust and loyalty, promote …

Exploring Diversity And Depth Of Knowledge, Metacognition, And Individual Ambidexterity, Deddi Tedjakumara

Dissertations and Theses Collection (Open Access)

Recent data show that the average lifespan of a company listed in the Standard and Poor's 500 (S&P 500) Index has declined from 32 years in 1965 to 21 years in 2020 (Clark, 2021), and it is estimated that 75% of the companies listed in the S&P 500 today will disappear from the list by 2027 (Hillenbrand, 2019). Organizational theory holds that for a company to be sustainable, it must strike a balance between exploring new possibilities and exploiting old certainties (March, 1991). The ability to manage the tension between exploration and exploitation is important at both organizational and individual …

Study On Visibility Promotion For Regional High-End Hotels Based On The Value Co-Creation Theory, Pingan Luo

Dissertations and Theses Collection (Open Access)

Regional high-end hotels play a great leading role in industry communication, tourism, and consumer culture in the area where they are located. However, regional high-end hotels rely on the area’s industry background and economic development for their survival and operations. Hence, their brand influence seldom spread outside the area. As a result, the limitations of brand awareness have been challenging the rapid development of regional high-end hotels. The existing research has not come to a clear theoretical response to this challenge. To enhance research in this field, this paper grounded on value co-creation theory posed one core question and three …

Remediating System Neglect In Judgmental Demand Forecasting, Srikant Vinakota

Dissertations and Theses Collection (Open Access)

Prior research has shown that individuals tasked with judgmental forecasting of demand based on time-series data overreact in stable environments and underreact in unstable environments. Kremer et al. (2011) attributed this to the system neglect hypothesis, which claims that forecasters emphasize forecast errors over the system parameters.

The present research investigates interventions that mitigate system neglect and address the causal factors for overreaction and underreaction. Given the desire by organizations to move towards touchless planning and automated decision-making, minimizing human judgment and understanding its drivers is of significant practical importance.

We tested four different interventions on an online subject pool …

Empirical Study Of Esg Ratings In China’S A-Share Market: A Focus On The Csi 800 Stocks, Wenqing Tan

Dissertations and Theses Collection (Open Access)

In this study, we focus on the Chinese A-share market, and particularly on the CSI 800 stocks. Our aim is to conduct a comparison analysis of the prominent environmental, social, and governance (ESG) rating agencies in an effort to reflect the growing importance of ESG investment, social responsibility, and sustainable development. We mainly use three mainstream rating agencies’ rating data (i.e., the China Securities Index [CSI], Wind, and SynTao Green Finance) to conduct descriptive statistics and comparative analysis. Furthermore, we conduct grouping tests on the ESG scores in the CSI 800 and across various sectors to explore their effectiveness in …

Research On The Factors Influencing New Tobacco Consumption Behavior, Yuqing Wen

Dissertations and Theses Collection (Open Access)

In the global environment of tobacco control, along with the increasing concern for health, electronic companies around the world have focused on the research and production of "non-combustible alternatives to cigarettes" to meet the psychology of consumers to quit smoking and the pursuit of fashion, and the most popular products are "Electronic Cigarette” (E-cig) and its similar products. In recent years, domestic E-cig-related products have gradually known by the public, with increasing exposure in the news media and rapid growth in sales. Among them, HnB E-cig has smoking taste closer to the characteristics of traditional cigarettes and therefore is gradually …

Leadership Through Effective Communication, Han Boon Kevin Lim

Dissertations and Theses Collection (Open Access)

Charismatic leadership oratory is critical in aligning the organisational vision and goals for business sustainability. This research focuses on charismatic leadership, particularly on oratory leading to charismatic perception by the audience. This research seeks to provide future leaders with a better perspective of the multigenerational workforce in an effort to customise the rhetorical process for this diverse workforce to enhance charismatic perception, thereby promoting organisational communication.

The audience in prior studies has been treated as a homogeneous unit (Clark & Greatbatch, 2011; Groß et al., 2015), without distinguishing between different generational groups and their respective receptiveness to a leadership oratory. …

Redefining The Boundaries Of Firms: Insights From The Corporate Social Responsibility Of The Digital Platform-Based Firms And Stock Returns, Moo Kung Kim

Dissertations and Theses Collection (Open Access)

By using a novel dataset, platform firms (those that operate on apps and the internet as their main vector of operations), this study explores the boundaries of the firm through the lens of corporate social responsibility. By examining the CSR scandals of platform-based firms, the paper aims to answer: ‘How do digital platform firms affect the society and capital market and understand the welfare of stakeholders?’. To disentangle the debates in the literature, the study articulates the new framework of the boundaries and scope of firms by proposing broader stakeholders of firms.

This research attempts to elucidate the boundaries of …