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The Santa Barbara County Fair Entries Office Manual, Heidi Alyssa Morisoli

Agricultural Education and Communication

Employee training is vital to any company and essential for an organization’s success (UMA S. N, 2013). Job training is defined as the process of enhancing the skills, capabilities and knowledge of employees doing a particular job (Schappel, 2016). Regarding job training, 76% of employees have reported this type of training is most important when obtaining a new job (Schappel, 2016). Not only is training desired amongst employees but it also improves morale of employees, decreases the need for employee supervision, increases chances of promotions, and increases employee productivity (UMA S. N, 2013). One training opportunity that companies utilize is …

Business Model: California Agriculture Marketing Agency, Mary M. Alameda, Emma L. Larson

Agricultural Education and Communication

The importance of creating a marketing agency specializing in agriculture is to bridge the gap between producers and consumers. The lack of transparency from the producer has created a torn industry causing the average consumer to be questioning his or her food, or simply not understanding the agricultural way of life. An agricultural marketing firm in California can represent and advocate for local businesses to start closing the producer to consumer gap.

The American farmer excels at many things, but lacks in public communications. Modern day farmers have been able to produce more food than ever despite fewer resources and …