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Swot Analysis For The Installation Of The Teleflora Direct Marketing System For April Flowers, Rae Marie Boghossian

Agribusiness

This project aims to determine the benefits of installing a direct marketing system for April Flowers, a small flower shop in San Luis Obispo. Through the increased use of wire-in, meaning through the use of internet communication, floral design, where individual shops can send orders that are out of area to a local florist instead, there is a broader sense of community amongst florists of all styles. In the shop, there is already an existing wire-in system established through Teleflora, one of the newer aspects of the floral industry, leading the way in the advancement of florists around the country. …