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Factors Influencing Golfers' Intention To Use A Direct Booking Website, Junghoon Lee
Factors Influencing Golfers' Intention To Use A Direct Booking Website, Junghoon Lee
UNLV Theses, Dissertations, Professional Papers, and Capstones
To find out golfers’ perceived value of a direct booking website, an extended unified theory of acceptance and use of technology (UTAUT 2) model is adapted to test out golfers’ behavioral intention when they book a tee time via a golf course’s website. The influential factors are Performance Expectancy, Effort Expectancy, Social Influence, Facilitating conditions, Hedonic Motivation, and Price Saving Orientation that predicts golfers’ behavioral intention to use. A sample has chosen through the screening questions that the target sample, who are an adult at age 18 or older, have played golf at a public golf course over the last …